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Homebase to retain AMV on £24m advertising job

Homebase is poised to re-appoint advertising agency Abbott Mead Vickers BBDO to its £24m...'s advertising for the past six years. The TV duo were strongly associated with Homebase's value ... . The advertising review comes just five months after Homebase centralised its media account into MindShare ...

Homebase puts £24m account up for review

AMV has been invited to defend its 15-year tenure of the business against Lowe, Euro RSCG London and M C Saatchi. The review is expected to bring down the curtain on the advertising fronted by the Men Behaving Badly stars Neil Morrissey and Leslie Ash, which has been running for six years ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.