to remove filtersBrand Royalty - an excerpt from Matt Haig's latest book
18 Nov 2004 | by Matt Haig
-Benz started running advertisements for it months in advance in Europe, to get people accustomed to the idea ...
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A guide to brand protection
20 Dec 2004 | by British Brands Group and Bristows
protection. Bristows is an associate member of the British Brands Group and further details on the firm can be found in Annex B. The British Brands Group represents brand manufacturers in the UK. Its role ...
Brand maturation
05 Nov 2004 | by Bret Kinsella and Joseph Benson
for establishing awareness and we experience them every day. Broadcast media, print advertising, direct mail ... that they have adopted and believe in the promise of the brand - a promise that they understand from advertising ...
Are brands a force for good?
01 Nov 2004 | by John Noble, British Brands Group
The anti-brand lobby argue that brands are immoral and exploitative. John Noble of the British...of difficulty but this requires sufficient investment in advertising and marketing as well as NPD. For policy ... worthwhile work and to improve access to safe drinking water in developing countries. British Telecom s Am ... minutes to lose it. This article originally appeared in British Brands, the publication of the British ...
Brands, innovation and growth
01 Nov 2004 | by James Amos, PIMS Associates
of innovation investment A key criticism of British economic progress is that productivity is still ... in this sector. Supporting their brands through advertising and promotion enables businesses to: communicate ... , including graphs and charts, click on the link below. This article originally appeared in British ...
Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
. This article originally appeared in British Brands, the publication of the British Brands Group, issue 20 ... from the British Brands Group (Contact info@britishbrandsgroup.org.uk or telephone 07020 934250). ...
Will the pensions crisis effect consumer marketing?
19 Oct 2004 | by Dick Stroud
British penchant for muddling through has bequeathed a system that is incomprehensible, inequitable ...
Excerpt from 'Confessions of an Advertising Man'
01 Oct 2004 | by David Ogilvy
Confessions of an Advertising Man, the standard introduction to advertising, is being reissued...tradition in British advertising, calling it "self-indulgent - a kind of middle-class private joke ... element in most advertisements. It is the telegram which decides the reader whether to read the copy ... an advertisement without a headline. Such headless wonders are still to be found; I don't envy the copywriter ...
Slogans as trademarks: "It does exactly what it says on the tin"
08 Sep 2004 | by James Mitchell
Slogans or straplines are not new. They are as old as advertising itself, yet there is still confusion over the status of slogans. Specifically, whether it is possible to register slogans in the same way you can register other marks; so giving you exclusive rights of usage? If so, how do you do ...
Brand momentum: speed can kill
01 Jul 2004 | by Bret Kinsella and Joseph Benson
internal momentum controls such as the intensity and placement of advertising, the sponsorship of events ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
