Media News brief: Levi's renews sponsorship of awards
22 Dec 2004
Levi's is renewing its sponsorship of the Elle Style Awards, a focal point of London Fashion Week. Sponsorship activity for the 2005 awards will commence in the January issue of Elle.
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GM awards European account to Universal
22 Dec 2004 | by Colin Grimshaw
General Motors has pooled its £400m European media planning and buying business into Universal McCann, but Interpublic Group sister agency Initiative has retained the £97m UK account.
Government stubs out point-of-sale tobacco advertising
21 Dec 2004 | by Sam Matthews,
LONDON - New controls on tobacco advertising, limiting the size of point-of-sale displays in shops, pubs and clubs comes into effect today, the government latest attempt to clamp down on smoking.
Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have unveiled plans to track advertising on videogames.
Newspaper advertising to get own awards ceremony
17 Dec 2004 | by Louise Scodie,
LONDON - The Newspaper Marketing Agency has announced the launch of the National Newspaper Advertising Awards.
Mr T plays on flying phobia for Orbis charity advertising
17 Dec 2004 | by Jennifer Whitehead,
LONDON - Mr T is to play up his image as the flying-phobic 'A-Team' character BA Baracus in a new advertising campaign for the blindness charity Orbis.
The Annual 2004: The Year in ... Television
17 Dec 2004
to the Pigeons Track: Grrrrr 3. British Airways "Flower Duet" orchestral arrangement Delibe's "Flower Duet" from the opera Lakme is now synonymous with British Airways, but this ad breathes new life ... -speaking and far more articulate than his British counterparts, Thierry Henry is one of the country's richest ...
Steady growth at Johnston as advertising revenue rises
15 Dec 2004 | by Daniel Farey-Jones,
LONDON – Johnston Press, the regional newspaper publisher, enjoyed better than expected advertising revenue growth of 4.9% for the five months to November 30.
HomeChoice begins trial of 'on-demand' advertising
15 Dec 2004 | by Ben Carter,
LONDON - HomeChoice, the TV-via-telephone line broadcaster, is to begin the UK's biggest trial of video-on-demand advertising, enabling brands to personalise ads for specific viewers.
Focus on ... British Comedy Awards
15 Dec 2004
Jonathan Ross will be presenting this annual excuse to humiliate his fellow comics. - Ross is also a contender for the Best Comedy Entertainment Personality award, against Paul Merton and Ant Dec. - Little Britain will vie with The Office Christmas Special and Nighty Night for Best TV Comedy.
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