it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... "diamond" A man chokes to death on a cracker while watching TV and his friend has his corpse converted ...
. We produce high-quality, creative direct marketing as well as above-the-line advertising such as TV ... Electronic Guide to Planet Earth. The first person he met was an adman. "Advertising? How interesting. On Mars, we have no advertising. I take it to be a form of popular art?" "No, no, no," the adman said ...
to rip off Wieden & Kennedy's award-winning Honda masterpiece, then at least give the agency the budget ...
, but 2004 was an eventful year in TV, Chris Boothby says....in the TV market in terms of the dealings between advertisers, agencies and media owners. ITV's green light for merger was granted on the condition that advertisers would be protected against anti ... play. Quite appropriate, considering that, in a previous life as a tenacious TV buyer, he ...
Cinema in 2004 was characterised by sequels, new categories of advertiser and the most admissions...audience, which has fuelled admissions with older cinemagoers (but not OAPs). The UK cinema advertising market is divided between Carlton Screen Advertising and Pearl Dean; CSA holds the contracts for Odeon ... seem to be picking up with a strong year-end forecast. Advertisers are often driven to anchor ...
-emptive strike to thwart Bill Gates' attempt to persuade consumers to replace their TVs with home computers...Advertising, due to concerns about the future viability of TV advertising. Ed Meyer will lead a management buy ... 2. Acres of newsprint will be devoted to doomsday predictions of the death of the advertising ... the recidivist editor, Claire Beale. 6. Ofcom will be forced to take back control of broadcast advertising ...
how an advertising idea for TV can be transposed to posters without losing its charm. What, at first ... of Forecourt TV left a bitter taste in the mouths of those advertisers that had sampled retail media ... TV is just the highest-profile example of a myriad of new screen-based opportunities, which in turn ...
Pepsi proved that big-budget, celebrity-laden advertising secures headlines. Its "gladiator" ad ... -year-old ad was catapulted back into the media during the Olympics coverage when it emerged that the British ... awards bashes this year, but its moustachioed marathon men dominated the headlines after the 70s runner ...
On balance, I think consolidation will be a good thing for the advertiser. I think the doom-mongers forecasting that a powerful radio group will hold advertisers to ransom is just nonsense. Radio has built its business for more than a decade on listening to customers and helping their advertising investment become ...
the Gold Standard. For advertisers who are used to the conventions of established media such as TV ... , and to a body of online creative that is as exciting and well-crafted as anything in British advertising ... recent Bellwether Report (for the third quarter of 2004), a quarter of advertisers continue to invest ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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