24 Dec 2004
| by MediaWeek
in ten of the total television viewing public tuning in last night.
23 Dec 2004
| by MediaWeek
of the nation’s television audience last night....Not even the British Comedy Awards on ITV1 could tear viewers away from BBC One’s Christmas ...
coverage of the Comedy Awards, hosted by Jonathon Ross, brought in just 5.7 million viewers, a quarter of the TV audience, between 9pm and 10.30pm. However, the second half of the awards ceremony, shown after ...
23 Dec 2004
| by MediaWeek
Ulster Television has splashed out almost £7m on Republic if Ireland’s LMFM, a local radio station
23 Dec 2004
| by MediaWeek
Interactive Advertising Bureau chief executive Danny Meadows-Klue understandably reflects on a year...Internet advertising went mainstream - with online adspend catching up with radio, the industry breaking the half billion mark for the first time, search engines leapfrogging cinema advertising to become ...
as the most used media channel after television. And with fragmentation continuing to blight traditional ...
22 Dec 2004
| by MediaWeek
expected to make a controversial return to television screens.
22 Dec 2004
| by MediaWeek
mechanism for media and advertising. “Understanding the ways in which the internet can be used ...
22 Dec 2004
| by MediaWeek
The magazine will have a print run of 44,000 copies per issue – around the same number as there are professional and amateur clubs in the UK – and has won the support of the English Football Association and high-profile advertisers. Andy Mullen, publisher of FC Business, said: “Our aim was to publish a magazine which would ...
22 Dec 2004
| by MediaWeek
This year has seen not only the recovery of media spends but also a number of shifts in the media environment. Firstly there are signs that the government is no longer happy to let the advertising industry ...
’s and food advertising at the very least; cars will soon follow. A second change has been the communications ...
22 Dec 2004
| by MediaWeek
level. “So for national advertisers putting together a radio advertising package they are largely ...
22 Dec 2004
| by MediaWeek
biggest draw card on ITV1 with 3.6 million people watching The Best of Tarrant on TV. By Julia Martin ...