Retail News brief: Somerfield trials in-store radio
22 Dec 2004
will be reviewed early next year, followed by a potential roll-out of an in-store TV network.
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People moves: Ragdoll
22 Dec 2004
and marketing at children's TV production company Ragdoll. She will oversee category licensing, product
Media News brief: Ofcom terminates Auctionworld's licence
22 Dec 2004
Ofcom has terminated Auctionworld's licence after the digital TV channel, which
Media News brief: Telewest launches investigation
22 Dec 2004
, the sales house for its Flextech TV subsidiary. The payments were made over the past three years.
GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
GlaxoSmithKline (GSK) is moving its £5m advertising business out of Grey London as part of a
Media News brief: Financial Times scales back supplement
22 Dec 2004
frequency due to lack of advertiser support. Two media news pages will now appear within the main newspaper
Chelsea FC joins London 2012 bid
22 Dec 2004
advertising, big-screen and public announcements at matches, and branding in programmes and magazines. Editorial pieces will appear on Chelsea's TV and radio stations, and there will be a tie-in with the club ...
Opinion: Marketing Society - Be bold to get results
22 Dec 2004 | by Paul Stallard, business development director of New Solutions and a member of The Marketing Society
effectively - even the legendary Lord Leverhulme could not measure which half of his advertising investment worked. ITV Sales has commissioned a study into the effectiveness of television at building famous ... as saying: 'The research should provide practical assistance to advertisers to understand the nature of fame ...
Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
. AOL, which has more than 2m customers in the UK, last year spent more than £42m on advertising ... up promotion of its broadband services, backed by an increased focus on TV. Direct activity, which will take the theme 'Opening up a world of possibilities', will tie in with AOL's advertising, by Grey ...
New campaign: Sky Sports
22 Dec 2004
Sky Sports is promoting the breadth of its sports programming schedule in 2005 with a TV campaign
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
