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British Gas case study: Saving energy

With the planet hotting up under global warming, it's shocking to hear that the British public ... properly. And it's a figure British Gas is tasked to cut down on. Under the Energy Efficiency Commitment ... domestic customers to become more energy efficient. And British Gas has a strategy in place to help it do ...

2004 round up: 2004 - The industry fights back

Cost versus value sums up the year, with many still reeling from the effects of one hour of TV...uptake of the Corporate Telephone Preference Service opt-out and decipher new DM rules on advertising ... of Practitioners in Advertising launches first direct marketing charter. - Some councils accused of pre ...

Viewpoint: Days numbered for confusing financial ads

From the 1 November 2004 life changed for everyone involved in advertising credit and other...They have been crafted to ensure advertisements convey "their true cost to the person using them ... of the advertisement. There are defences for those who act in reliance on information supplied by others, but the fact ... companies and their advertisers. Whilst both will have a responsibility to produce compliant copy ...

Moving up: Career ladder - Meerkat Marketing Communications

. Robertson began his marketing career with Technical Advertising in 1999.

Moving up: Career ladder - Kitcatt Nohr

Direct Advertising, strategic planning director at TBWA Direct, planning director at both Payne Stracey

Below the Belt: WWAV idea good enough to eat

WWAV felt like the cat that had got the cream this month when client Yell turned its latest creative offering, designed to promote double page spread advertisements in the Yellow Pages, into a great big sponge cake. Bet you'd all like a slice of this business... ...

Mail Watch: The monthly analysis of UK client spend on mailing is in association with Nielsen

1.02m Royal British Legion 1.02m Age Concern ... 0.58m RNIB 0.57m British Heart Foundation ...

Below the Belt: Adopt a marketeer for X-mas

British vegetables are at risk because supermarkets stock varieties not for their taste (which marketeers ...

Telewest's latest drive has seasonal theme

call. Agency Rapier created the campaign. Its TV and telephone account director Paul Williams ...

Editorial: No single answer to DM having the Midas Touch

British Gas was nothing if not efficient in a campaign to promote energy efficiency. It used in ...

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