22 Dec 2004
it was the first time in the history of advertising that a company had "dared not speak its name". Denim ...
"diamond"
A man chokes to death on a cracker while watching TV and his friend has his corpse converted ...
22 Dec 2004
| by Samuel Solley
securing endorsement from the British Allergy Foundation....Ariel Non-Bio has been awarded the foundation's seal of approval following an independent review ...
and liquids.
It will also feature in print advertising in the new year, and on the Ariel website to support ...
the seal will appear in TV ads.
The Procter Gamble-owned laundry brand teamed up with Hotpoint ...
21 Dec 2004
| by Sam Matthews,
LONDON - New controls on tobacco advertising, limiting the size of point-of-sale displays in shops...Tobacco advertising will now be limited to the size of an A5 sheet of paper and a health warning ...
that people will no longer be bombarded by the large, colourful tobacco advertising at their local supermarket ...
contesting restrictions placed on point-of-sale tobacco advertising, which they called "draconian ...
15 Dec 2004
| by Jennifer Whitehead,
-night stand begun after meeting in a supermarket aisle, has been cleared by the advertising watchdog after a...it endorsed casual sex between strangers.
The Advertising Standards Authority ruled that the ad was suitable ...
15 Dec 2004
| by Mark Sweney
Kleenex For Men is returning to television for the first time in five years as part of a....
In addition to a TV ad campaign that will break early next year, Kleenex For Men is planning the first TV ...
', the TV campaign, developed by J Walter Thompson New York, will feature a father crying over the birth ...
15 Dec 2004
Which TV campaigns made the biggest impression on the industry in 2004? Gail Kemp asks the experts...this I fell in love with advertising all over again. Who would have thought the age-old story of boy gets ...
it on television, but I suspect that the BACC may have had a hand in that. Well done to all involved and I hope ...
of 'marketing without seeming to' is poised to become a hot advertising topic.
Adwatch recall 19% (Marketing ...
15 Dec 2004
not involve children or animals.
The commercials were part of a £15m advertising package pitching Velvet ...
this be another award-winning ad failing to communicate a core brand proposition?
Loo paper has three core ...
13 Dec 2004
| by Staff,
The actress will be dressed in Vuitton and feature in the clothing line's advertising campaign next year.
She follows in the footsteps of 'Lost in Translation' actress Scarlett Johansson and Jennifer Lopez.
The first ad will appear throughout the world in February 2005 will show the 'Pulp ...
10 Dec 2004
| by Sam Matthews,
LONDON – Pepsi's epic 'Gladiator'-style advertisements starring Britney Spears, Beyonce, Pink...The Pepsi "gladiator" ads, created by Abbott Mead Vickers BBDO, topped the poll by being some of the most expensive and heavily promoted advertising of the year and receiving the most coverage ...
. It measures the volume of stories about individual advertising campaigns in the national press.
If you have ...
10 Dec 2004
media strategies, as proved by its success at the Campaign Media Awards inspired, no doubt, by its solid ...
offering is about much more than simple scale was apparent at the 2004 Campaign Media Awards. MindShare ...
of the game with an adaptation of Wieden Kennedy's TV ads featuring an animated stickman with dazzling ball ...