to remove filtersCampaign: Ministry of Fun reveals decline of grottos - Consumer
10 Dec 2004 | by Joe Lepper
. TV mentions have included GMTV and BBC South East Today. Foreign coverage included the New Zealand ...
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News Analysis: Season of aggressive promotions
10 Dec 2004
Ison, press officer at the British Retail Consortium, the trade association for the UK retail industry ... 'trading bloodbath'. These types of promotions are led by quick-turnaround advertising but PR has a part ... , on the Boxing Day sales. Foster says she is already booking interviews with national and regional TV programmes ...
News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
-old giant of British retail, leaving consumers wondering whether M&S will ever recapture the success of its...&S story in the press because it is such a heartland brand,' he explains. 'It's a British institution so ... .' Croft suggests M&S could do much more to capitalise on its 'unique position in the British consciousness ... &S relies on the fact that its large presence on British high streets guarantees coverage. 'It has come ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
perception has been moulded by our advertising tone of voice. We are putting PR at the top of the agenda ... -brand in the throes of change. RESUME 1986 Trainee, WFO - Rotherham 1987 PR division executive, Moss Advertising ...
Campaign: Second Opinion
15 Oct 2004
challenging. This campaign succeeded because British Energy focused on some basic principles of employee ... 's anecdotal evidence that British Energy employees feel better about their organisation. It would ... in working for British Energy. Creativity: 4 Delivery: 4 8/10 ...
Campaign: Oasis delivers growth plan to press and staff - Financial PR
01 Oct 2004 | by Adam Hill
and Morgunbladid, as well as TV stations RUV-TV and Channel 2 TV, along with the Bylgjan radio station. Results ...
Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR
24 Sep 2004 | by Ian Hall
.co.uk. Wood says Moninski's advertising-planning pedigree, the corporate nous of director Guy Corbet, allied ...
News Analysis: McDonald's faces more obesity flak
17 Sep 2004
ban on advertising junk food to children, but the long-awaited Public Health White Paper is due later ...
Campaign: Hasbro resurrects My Little Pony brand - Consumer PR
10 Sep 2004 | by Donna Werbner
Hailed by the Association of British Toy Retailers as one of the most successful girls' toys ever, My Little Pony dolls first went on sale in 1983. In 1990, the brand's popularity peaked and ... with nine TV news shows, 46 national magazines, 90 regional newspapers and 39 radio programmes. Results ...
Opinion: McDonald's PR takes an unhealthy turn
03 Sep 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
, as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ... beefburger - don't ask me why) and McDonald's took out a rather pompous full-page advertisement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
