to remove filtersInterflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
LONDON – Interflora has diverted spend from its above-the-line advertising to run its first ever
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Nielsen and Massive link to track videogame advertising
20 Dec 2004 | by Louise Scodie,
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...delivery and measurement of advertising in either 15- or 30-second spot exposures. As with television ... advertising mechanism". Michael Dowling, general manager of Nielsen Interactive Entertainment, said: "There ... . Until now, advertisers have relied on fixed placements in individual game titles with limited ability ...
Cindy Crawford under fire for signing as face of fur label
08 Dec 2004 | by Sam Matthews,
and Diana Ross in advertising Blackglama. Peta is fuming, giving the model short shrift. A spokesperson ... this year, Vogue.com reported that Crawford was to advertise Blackglama. Edward Brennan, the chief ...
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
The Lancet and the British Medical Journal (BMJ). In some cases, doctors and experts in various medical ... such dramatic claims, the Association of the British Pharmaceutical Industry (ABPI) is sceptical that fake drug ...
Jungle Speed game gets online push through Remedy
25 Nov 2004 | by Joe Lepper,
and directed by Remedy, with the viral movie produced by Noughts & Ones TV. If you have an opinion ...
Nike co-founder Philip Knight stands down as Nike CEO
19 Nov 2004 | by Staff,
, making it one of the best managed on the globe." Earlier this month, Nike unveiled a new advertising ...
HHCL/Red Cell puts legend at centre of Godiva relaunch
04 Nov 2004 | by Staff,
The campaign to relaunch Godiva in the UK, Hong Kong and Japanese markets was inspired by the legend of Lady Godiva and features the work of innovative British photographer Nick Knight. Capturing ... acclaimed fashion and advertising projects for clients that include Alexander McQueen, Christian Dior ...
The Getaway sequel to feature Storm and Carling ads
03 Nov 2004 | by Joe Lepper,
LONDON - Games partnership and in-game advertising specialist Symbiosis Media has secured a...'The Getaway: Black Monday' , which is launched on November 12, will see advertising from the two brands integrated into the game, which labels itself as providing a photo-realistic replica of the streets of London. Poster advertising for Carling will be shown in London Underground sequences and ...
Nielsen to test the value of advertising in videogames
25 Oct 2004 | by Sam Matthews,
that advertising in videogames was more noticeable than traditional television advertising. Other findings ... the perceptions of in-game advertising, as well as the impact on brand awareness. Of the 500 male gamers aged 13-to-34 involved in the 'Tony Hawk's Underground 2' research, most perceived in-game advertising ...
Toys 'R' Us shifts $125m media account to WPP Group
18 Oct 2004 | by Staff,
it moved its creative account out of Leo Burnett and into WPP's Young & Rubicam Advertising. Charles ... and its knowledge of all media from traditional TV and print to emerging media such as video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
