LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business...Allied Carpets awarded the business to Carat without a formal pitch process. Allied Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 224 stores. As well as carpets and floor coverings, Allied Carpets sells other household goods including beds. Dino Ioannou ...
The site looks to inform and educate visitors about the heritage of Starbucks coffee and to further strengthen Starbucks Coffee Company's position as "the coffee experts". To drive traffic to the site , Starbucks has launched an online advertising campaign targeting women aged between 25 and 35 ...
Interactive TV shopping will be up 250% this Christmas, according to NOP research commissioned
will be reviewed early next year, followed by a potential roll-out of an in-store TV network.
The activity, to launch early next year, will promote Hackett's spring/summer range. It is the first time the retailer has advertised its e-commerce service. Mark Owens, marketing director at Hackett, said the move online was critical to giving the company a nationwide retail presence, as its ...
and Philip Green take the award for Top Retail Soap Opera of 2004. The story of the two heavyweights slugging ...
the brand was British, now it is Japanese; where once it was contemporary, now it is historic; where once ...
The agency was appointed without a formal review to work on the brand's US advertising ... 's business. Laird & Partners is behind the current TV campaign starring Sarah Jessica Parker. Gap is estimated to spend around $125m in total on advertising, with the Crispin Porter brief thought to be worth ...
LONDON – Jamie Oliver is under fire for his latest Sainsbury’s advertising campaign promoting
LONDON - Retail and trade market research company ESA has been appointed by Castrol, the car and bike lubricant, to conduct point-of-sale and promotions research in 100 Halfords stores across the UK.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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