to remove filtersNews brief: Orange advertises pay-as-you-go offering
15 Dec 2004
single day this Thursday. The promotion, planned and bought by Initiative, will advertise Orange's pay
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
of Scotland added radio and posters to the mix. Advertising, now handled by Borra's consultancy EBP, moved on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ... -generated imagery. Its advertising success has brought EBP a new task for 2005: it is now working on a new ...
Agency of the Year: Media Agency of the Year - Best of the rest
15 Dec 2004
, it developed the Goodbye Hoof football magazine for Nike. This initiative spun off into a Nike tournament, a TV..., the leap year opportunity for women to propose, with a national TV event in conjunction with The Sun. One ... (£31m). It also helped link the Department for Transport with the British Superbikes Championship ... . Another Carat coup was the transfer of Dell from direct marketing channels onto peak-time TV. This boosted ...
Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
15 Dec 2004 | by Mark Sweney
successes such as British Gas have not been flukes. In particular, its £40m Direct Line win, one of 2004's ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
For MindShare, 2004 meant new-business success, award-winning work, investment in planning...business, winning numerous awards and investing heavily in research. MindShare's scale rocketed after ... of the agency's MindShare Entertainment division, to create programming for advertisers. MindShare undoubtedly ... launched T Matrix, a cable TV channel featuring drama series and blockbuster films as an efficient platform ...
Media: HomeChoice extends its service into Stevenage
10 Dec 2004
HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending
Top Performers of 2004: Agency of the Year - BBH
10 Dec 2004
gold and Campaign silver awards for Lynx but the launch of a series of compilation CDs of footballers ... . Just as important has been its emphasis on work that works, rather than work that wins awards. CHI ...
Hallmark revives mobile strategy with launch of m-cards
09 Dec 2004 | by Staff,
the products are in development, and are likely to include advertising on the Hallmark Channel, which is available in the UK on digital TV. Hallmark believes the cards will tap into the popularity of messaging ... on phones based on Java and Symbian operating platforms. In October Hallmark began a television campaign ...
New campaign: Sony Ericsson Empire Awards
08 Dec 2004
Sony Ericsson is to sponsor the Empire Awards 2005 - the film gala's 10th year - as part...- Media agency: Cross Media, Emap Advertising. ...
HP plans greater customer focus
08 Dec 2004
Hewlett-Packard is shifting the emphasis of its advertising away from individual products
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
