LONDON – The World Rally Championship has teamed up with sports content company Premium TV...This is the first global deal for Premium TV, which currently looks after broadband and mobile ... new broadband subscription website and develop new mobile products. Premium TV will create a number of exclusive advertising opportunities that will sit across WRC.com, offering brands the opportunity to partner ...
Associates' $150m (£77.6m) global marketing and advertising business....Agency, for consumer advertising; and Momentum, for promotions. David Bell, CEO and president ...
LONDON - Television ratings company Nielsen Entertainment and ad tracking firm Massive have...delivery and measurement of advertising in either 15- or 30-second spot exposures. As with television ... advertising mechanism". Michael Dowling, general manager of Nielsen Interactive Entertainment, said: "There ... . Until now, advertisers have relied on fixed placements in individual game titles with limited ability ...
TfL will save Londoners several million pounds as they enjoy free travel between 11.45pm and 4.30am. The sponsorship deal, brokered by Viacom Outdoor, London Underground's advertising contractor, remarks a return for the Australian beer brand to London New Year advertising. Foster's was the first ...
Npower is stepping up efforts to lure customers from British Gas with a heavyweight print campaign....The ads state that British Gas has lost nearly 1m customers in the past year. After Npower ... newspapers, it is to repeat the work over Christmas. British Gas admitted on Friday that it had lost more ... . Npower has also raised prices, but claims to be 10% cheaper than British Gas (Marketing, 6 October). ...
advertising. In all, 12 magazines from the Future Network and Highbury Entertainment stable will be measured ... . The new NRS figures, when they come available, should encourage mainstream advertisers to have a better ...
, via viral campaigns before they appear on television. If you have an opinion on this or any other ...
LONDON – Mobile phone giant Sony Ericsson is to sponsor the 10th annual Empire Film Awards...The Empire Awards, which claim to be the only awards ceremony voted for by the cinema-going public ... and Cameron Diaz. Sony Ericsson will also sponsor an award, which will be announced nearer the date ... Advertising and Sony Ericsson. It will also oversee a series of advertorials leading up to the event, where ...
LONDON – Pepsi's epic 'Gladiator'-style advertisements starring Britney Spears, Beyonce, Pink...The Pepsi "gladiator" ads, created by Abbott Mead Vickers BBDO, topped the poll by being some of the most expensive and heavily promoted advertising of the year and receiving the most coverage ... . It measures the volume of stories about individual advertising campaigns in the national press. If you have ...
." BRITISH GAS - CHRISTMAS CAMPAIGN Project: British Gas Christmas TV campaign Client: Charlie Herbert ... Gandolfi, Cut Run Post-production: The Mill Audio post-production: Wave Exposure: National TV ... advertising the service. Foster's is a seasoned New Year Tube sponsor, having been involved in the event ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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