it was the first time in the history of advertising that a company had "dared not speak its name". Denim ... "diamond" A man chokes to death on a cracker while watching TV and his friend has his corpse converted ...
Grey has worked with the British Airways-owned firm since August 2003, and was responsible for evolving its brand strategy from a loyalty scheme to a broader-based travel service and holiday loyalty ... by British Airways. ...
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...weeks. The push includes all major terrestrial and satellite television channels and is designed ... includes posters on London Undergound, a direct marketing push, online banner advertising and a viral email ... became ebookers' UK group head of marketing. The new "Greatest Show is Earth'" TV campaign includes 60 ...
LONDON - Butlins is hunting its first direct marketing agency to encourage British families...Holidays and British Holidays brands. The agency's first work will break next year, and will include direct mail, brochure mailings, direct-response TV and press advertising. Last year more than 6m ... and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ...
in the past few years. Rather than lie down and die, this much-loved British institution has placed its..., but without the cost. BA's recent success at the IPA Effectiveness Awards and news of a big increase in pre ...
Butlins is hunting its first direct marketing agency to encourage British families to switch from...Holidays and British Holidays brands (Marketing, 3 June). The agency's first work will break next year, and will include direct mail, brochure mailings, direct-response TV and press advertising. Last year more than 6m ... and Skegness. The work will tie in with a £5m TV campaign by ad agency Mustoes, which will break on 26 ...
Holidays' £3m DM, loyalty scheme and brand advertising account, and the £1m brief to launch Teachers' TV...Overseas was described by creative guru Andrew Cracknell as 'the sort of advertising I grew up wanting ... -Benz's dealership DM business at the tail end of 2003 was cemented by the car brand awarding the agency the £10m DM ... consultancies winning brand advertising accounts. HTW successfully pitched against TBWA\London to win Scottish ...
The Mauritius Tourism Promotion Authority is to screen a TV campaign in January. Supporting press
A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens
) advertising campaign, created by M&C Saatchi, to try to lure British travellers across the Atlantic by using...The campaign uses the strapline "You've seen the film, now visit the set" and directs people towards a website SeeAmerica.org.uk . It is the first general American campaign to run in the UK and will see scenes from films used in television and poster campaigns. Other movies to be featured include ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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