24 Dec 2004
| by MediaWeek
in ten of the total television viewing public tuning in last night.
23 Dec 2004
| by MediaWeek
of the nation’s television audience last night....Not even the British Comedy Awards on ITV1 could tear viewers away from BBC One’s Christmas ...
coverage of the Comedy Awards, hosted by Jonathon Ross, brought in just 5.7 million viewers, a quarter of the TV audience, between 9pm and 10.30pm. However, the second half of the awards ceremony, shown after ...
23 Dec 2004
| by MediaWeek
Ulster Television has splashed out almost £7m on Republic if Ireland’s LMFM, a local radio station
23 Dec 2004
| by MediaWeek
Interactive Advertising Bureau chief executive Danny Meadows-Klue understandably reflects on a year...Internet advertising went mainstream - with online adspend catching up with radio, the industry breaking the half billion mark for the first time, search engines leapfrogging cinema advertising to become ...
as the most used media channel after television. And with fragmentation continuing to blight traditional ...
23 Dec 2004
| by Staff,
-05-2004
NEW YORK - HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising ...
business venture to launch his own loyalty scheme.
6 Calls for Elle Macpherson Intimates TV ad ...
was murdered has called for the new advertising campaign for Elle Macpherson Intimates, which shows a woman ...
22 Dec 2004
| by MediaWeek
expected to make a controversial return to television screens.
22 Dec 2004
| by MediaWeek
mechanism for media and advertising. “Understanding the ways in which the internet can be used ...
22 Dec 2004
| by MediaWeek
The magazine will have a print run of 44,000 copies per issue – around the same number as there are professional and amateur clubs in the UK – and has won the support of the English Football Association and high-profile advertisers. Andy Mullen, publisher of FC Business, said: “Our aim was to publish a magazine which would ...
22 Dec 2004
| by Sam Matthews,
Mel Giedroyc, one half of comedy duo Mel & Sue, singer and So Solid member Lisa Maffia, actor Jonathon Morris, former 'Brookside' actor Philip Olivier, Liberty X's Kevin Simm, TV presenter Anna Walker and polo player Princess Tamara Czartoryski-Borbon are also lined up to star in the show.
The celebrities ...
22 Dec 2004
| by Staff,
: "Digital media will become the dominant delivery mechanism for media and advertising. Understanding ...