Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
' representations in the Western media with a global PR and advertising campaign....The Israeli Ministry for Foreign Affairs is to hold a pitch for international and Israeli-based PR agencies to support the drive, which will cover Europe and the US. The Israeli Ministry of Tourism is also seeking British advertising agencies to handle a 'rebranding' campaign across Europe ...



