plotted the favourability rating of a few big names - Sainsbury's, Tesco, British Airways, Vodafone ...
Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...
and the efficiency of a campaign's budget use,' he said. Amec Awards, p5. ...
The firm came under further fire from the press when the Pensions Regulator was asked to step in and protect the pensions of Rover's 6,100 workers. UBS sank to third from bottom after employee Laura Zubulake was awarded £15.6m in a sexual discrimination case against the firm. The Treasury also fell ...
of respondents had a PR degree and nine per cent had been awarded a postgraduate PR or communications degree ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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