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MBlox fined £40,000 over misleading Crazy Frog mobile service

its service since the complaints, said: "We believe that Jamster's current advertisements represent ... . "The adjudication also notes the improvements that we have made to our advertisements. We are also pleased that it acknowledges the advertisements have never deliberately targeted children." MBlox said ...

British Airways to phase in SMS marketing

LONDON – British Airways is looking to use SMS for marketing and customer services in the future...for future communications with them. Julie Fleming, marketing manager at British Airways IT procurement ... to operations, along with cost savings. "We will be working closely with British Airways to help them ...

Yahoo! in music-video ads

Yahoo! is to open up its broadband music-video service to third-party advertisers for the first...that the medium would be easy for brand owners to use because it allows them to transfer existing TV advertising ... The internet giant already sells ads on its US music service; more than 200 advertisers have ... for free. The company is to start meeting UK media agencies and advertisers next week, when ...

Review of the year: 10 biggest marketing moments 2005

for volume discounts it had received but had failed to pass on. 3. BBH LANDS BRITISH AIRWAYS The pitch for British Airways' £60m advertising business dominated the summer as Bartle Bogle Hegarty, M Celebrity ... team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...

Play Legal campaign encourages consumers to stop illegal downloading

,000. At the time, British record labels said 23 people who shared thousands of tracks unlawfully were forced to pay ... industry worldwide, the British Phonographic Industry, British Music Rights and EMI, are supporting ...

Crazy Frog ringtone makes list of top 'sonic branding'

complaining about the noise. The Advertising Standards Authority had to remind viewers that it had no power ...

Fake VW ad beats real thing to become most downloaded viral in 2005

even better as brands increasingly take their traditional TV and cinema advertising budgets and invest it into viral advertising. "With the increase of cable channels and digital TV, TV advertising is becoming ... in China via a locked door, and a spoof of 'Is This The Way To Amarillo?' created by British troops ...

Ask Jeeves hires Fallon for pan-European advertising work

LONDON - Ask Jeeves is understood to have appointed Fallon to handle its £15m European advertising...The ISP launched the review of the account, which has been held by TBWA\London since 2000, following its acquisition by IAC/Interactive Corp. Fallon's brief includes advertising and an attempt ... and buying account, which is handled by Media Planning Group. Ask Jeeves' US advertising account, which ...

Agency of the Year 2005: Digital Agency of the Year - Agency Republic

outperformed its competitors. With digital now the UK's fastest-growing advertising medium and predicted by the Internet Advertising Bureau to hit £1bn by the end of the year, this is no easy feat - particularly ... placed at the heart of the TV ad campaign, created by Mother. Having secured its place on the BBC ...

News Analysis: Friends at a price

Date-style TV show could be spun off from the Friends Reunited site, If so, it would be one of the most ... to maintain market share, and an increasing amount of advertising is being taken by internet businesses. More ... , media and entertainment director at Ernst & Young. 'ITV is facing a decline in advertising and a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.