LONDON – British Airways is looking to use SMS for marketing and customer services in the future...for future communications with them. Julie Fleming, marketing manager at British Airways IT procurement ... to operations, along with cost savings. "We will be working closely with British Airways to help them ...
in the market now competing for business and advertising at this time of year, so it was important that we came up with a creative concept that touched the emotions of customers and wasn't just about advertising ...
was the wunderkind, the stalking horse that made the advertising boys quake in their handmade Lobbs. Suddenly ... strayed too far from that, and I'm not saying that it still doesn't give the advertising boys sleepless ... with the client. Don't sell rubbish that you know is unlikely to work but feel sure will win an award. And above ...
Centrica's British Gas operation as part of the deal. Centrica will be paid now £132m with £27m ...
of the Cannes Lions International Advertising Festival.
of reaching existing customers continue to be revised upwards, indicating a move away from media advertising ...
NEW YORK - US satellite TV company DirecTV has been fined a record $5.35m (£3.02m) in a case
for Heyday and is understood to be looking for an advertising agency. Also planned is direct marketing work ...
the loyalty scheme with direct mail and advertising. Carlson will work closely with McCain's media planning ... with potato". McCain spent £9.4m on advertising in the year to June, according to Nielsen Media Research ...
of Nunwood's most successful projects has been for Visit Scotland. The tourism body's advertising ... creative idea across all three markets. So effective was the study that it won the Award for Outstanding Research at this year's Marketing Research Awards. The agency has also demonstrated a clear commitment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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