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Aldi hires McCann for new UK ad push

. Aldi, which has 278 outlets across Britain, spends 5.6 million on advertising, according to Nielsen Media Research. The decision to move its creative advertising business from London's Carney ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.