to remove filtersLifting the lid on relationship management
11 Apr 2005 | by Kim Walker, APRAIS
APRAIS is the global leader in advertising performance evaluation and remuneration planning. Launched ...
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Case study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
, would conventionally have relied on the combination of TV and women's magazines for its advertising ... -fulfilling prophecy that TV advertising alone is capable of shifting awareness. There was a legitimate concern ... month after the TV and magazine advertising started, almost half of those mailed claimed ...
When it comes to the bottom line, it's knowing the biz v. giving good buzz
31 Mar 2005 | by Carl Anderson, Doremus
read or programs they watch on TV, Doremus has actually indexed their passions, so ads can reach ... develop effective business-building communications. It is the only advertising agency currently listed ...
Broadcast TV and Broadband Video: Collision and Disruption
29 Mar 2005 | by Stephen Griffiths
This report, from Breakthroo, examines the collision between TV and broadband video and makes sense...being framed as an alternative to broadcast TV, it's more likely an augmentation, an additional route to market; albeit, one with the potential to disrupt a fragmenting TV viewing constituency, and enable ... . The current state of broadcast TV TV channels are undergoing a simultaneous confluence and fragmentation, a ...
The broadband revolution
15 Mar 2005 | by Laurent Ezekiel
, advertising and media attention surrounding 'the broadband revolution'. While those working in digital ... advertising: the internet is no longer a media of three-frame clickable banner ads. With broadband connections the quality of advertising in terms of interactive ability and visual stand-out increases ...
Full Frontal PR
14 Mar 2005 | by Richard Laermer
effort. He called us about a five-minute local TV piece that we'd arranged, which was essentially a ...
Rethinking the pharmaceutical marketing model
04 Feb 2005 | by John Singer
advertising mass-marketed to consumers is creatively awkward it s not an easy thing to communicate ... . That ROI has never really been there for most DTC advertising campaigns seems almost secondary. Pfizer ... the fallout from consumer advertising is suddenly a new problem for drug companies to isolate and fix as a ...
US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
of the British American Business Council Los Angeles, works with small and medium size enterprises in the US, UK ...
The Wireless Group v. Rajar: a lucky escape for the industry
18 Jan 2005 | by Charles Whiddington and Mark Lewis
" on the basis of which, for example, advertisers make decisions on placing advertisements with radio stations ...
Talespin: public relations disasters
13 Jan 2005 | by Gerry McCusker
, packaging and in-store merchandise and he also appeared in TV and radio advertisements courtesy of a ... . The deal allowed 7UP to use Keane s picture in a national advertising promotion that boldly asserted ... its significance on the media radar. This encouraged the evening TV news and several scribes to add ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
