Bacardi-Martini awards global rum brief to Y&R
21 Dec 2005 | by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
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British Airways to phase in SMS marketing
21 Dec 2005 | by by Sam Matthews
LONDON – British Airways is looking to use SMS for marketing and customer services in the future...for future communications with them. Julie Fleming, marketing manager at British Airways IT procurement ... to operations, along with cost savings. "We will be working closely with British Airways to help them ...
Adecco appoints TBWA\ to £30m European advertising account
19 Dec 2005 | by by Staff
LONDON – TBWA\London has won the estimated £20m to £30m pan-European account for international recruitment agency Adecco after a final two-way pitch.
Ford U-turns on advertising in gay publications
15 Dec 2005 | by by Staff
LONDON - Ford has said it will run advertising for all of its brands in gay publications, backtracking on a decision last week that saw its luxury brands Jaguar and Land Rover pull ads from from gay titles.
Advertising outlook remains difficult at Trinity Mirror
15 Dec 2005 | by by Daniel Farey-Jones
LONDON - Revealing that its ad revenues for 2005 are likely to be down by almost 4%, Trinity Mirror has said it expects the downward trend to continue and wants to cut £15m from costs in 2006.
Ask Jeeves hires Fallon for pan-European advertising work
14 Dec 2005 | by by Joe Lepper
LONDON - Ask Jeeves is understood to have appointed Fallon to handle its £15m European advertising account after beating incumbent TBWA\London in a competitive pitch.
Posterwatch: The monthly analysis of outdoor advertising recall
14 Dec 2005
telephone omnibus survey among more than 1000 British adults. Advertisements were selected on size ...
Ofcom rules out full-scale TV advertising review
13 Dec 2005 | by by Joe Lepper
LONDON - Ofcom has rejected calls for a full-scale review of the UK television advertising market, but has left the door open for changes to the controversial Contract Renewal Rights scheme.
Ofcom awards FM commercial radio licence for Ipswich
13 Dec 2005 | by Amanda Lennon
Ofcom has awarded the FM commercial radio licence for Ipswich to Town FM.
Shocking anti foie gras advertising campaign is banned
13 Dec 2005 | by by Staff
LONDON – An animal rights campaign against foie gras, which highlights the treatment suffered by geese and ducks whose livers are used to make the delicacy, has been banned in Belgium.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
