Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP...RKCR/Y&R, which will handle the business from the UK, has been tasked with creating a global advertising idea. Fallon London, the incumbent in the UK, is expected to lose its £10m UK rum account ... curtailed advertising review last year to consolidate the global rum brand in a single agency. Instead ...
24 December Festival of Nine Lessons and Carols, King's College, Cambridge. Televised Christmas Eve...people in Britain. 3 January Whitbread Book Awards 2005. Category winners receive £5000; the Book of the Year wins a further £25,000. 10 January Brit Awards 2006 shortlist announced. Diary data supplied ...
Product placement in UK TV programmes has come a step closer after Ofcom gave a cautious welcome...Last week the EC published a draft paper proposing to ditch its ban on 'surreptitious advertising'. The EC is using the review of the Television Without Frontiers directive to relax legislation across ... by broadcasters, advertisers and suppliers. The announcement of the consultation coincided with Ofcom research ...
The Institute of Practitioners in Advertising (IPA) has slammed the last-minute decision...of British Advertisers (ISBA) was not available for comment on the decision. ...
The launch of high-definition television (HDTV) will be the big media marketing challenge for 2006...campaign provided virtually for free. 30 SECONDS ON ... HIGH-DEFINITION TELEVISION - High-definition (HD) TV has been available to consumers in the US since 2002. It will launch in the UK in 2006. - Programmes shown in high definition on an HD-compatible TV have four times as much picture information ...
Yahoo! is to open up its broadband music-video service to third-party advertisers for the first...that the medium would be easy for brand owners to use because it allows them to transfer existing TV advertising ... The internet giant already sells ads on its US music service; more than 200 advertisers have ... for free. The company is to start meeting UK media agencies and advertisers next week, when ...
the operation of the television advertising sales market and no calls from the advertising or broadcasting ... attracts more than 40% of television advertising budgets. However, it said it was monitoring ... for a successor in January. By the time he leaves Connolly will have overseen three TV trading seasons ...
for volume discounts it had received but had failed to pass on. 3. BBH LANDS BRITISH AIRWAYS The pitch for British Airways' £60m advertising business dominated the summer as Bartle Bogle Hegarty, M Celebrity ... team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...
The government has shelved plans for a multimillion-pound advertising campaign to tackle binge
Burger King has consolidated its £50m global advertising business into its US agency, Crispin.... It will still handle Burger King's non-advertising activity, including sales promotions. Burger King spends £11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ... advertising arrangements follows the recent announcement that it is to review its European media planning ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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