19 Dec 2005
Kid’s television network Jetix has promoted Michael Ghosh to head of sales for its UK operation...Ghosh will spearhead the commercial sales division at the network with responsibility for maximising the advertising and sponsorship revenues for channels and online.
He will also work with Jetix Europe's commercial sales unit, which offers sponsorship, advertising, online and interactive solutions ...
19 Dec 2005
| by Mark Banham
television has merit.”...The regulator has reacted to a draft revision to the Television Without Frontiers directive submitted on 13 December, which proposes further liberalisation to the rules governing televsion advertising ...
; and to what degree there needs to be consistency with the Broadcast Advertising Code in product placement ...
16 Dec 2005
| by ian quinn
."
Cowell added: "ITV gave me my first break on television and I'm incredibly grateful. We've had a ...
16 Dec 2005
| by ian quinn
Living.
NTL, however, appears determined to build its content in the ultra competitive digital TV ...
16 Dec 2005
| by ian quinn
German car giant Audi launches a £4m campaign next week to support its new RS4 model. Starting with a TV ad on Channel 4, the campaign will go on to include print, poster and online support in January and February next year. For the campaign, Audi's advertising agency, BBH, has tinkered with the famous Audi ...
15 Dec 2005
| by Caitlin Fitzsimmons
that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger dwell time on Viacom's advertising estate. ...
15 Dec 2005
| by Caitlin Fitzsimmons
of Puzzler Media.
"We are now rapidly advancing our development in mobile phones, interactive TV ...
15 Dec 2005
| by Ian Quinn
.
ITV Consumer plans a string of similar 'participation TV' formats in the New Year ...
, said: "Participation TV has traditionally suffered from the image of the lower quality examples ...
.
"Scheduling Quizmania on ITV1 comes as part of a carefully considered strategy to produce participation TV ...
15 Dec 2005
| by Caitlin Fitzsimmons
Trinity Mirror has suffered a sharp tumble in advertising revenue for the second half of 2005...in March, reported a 7.9% year-on-year fall in group advertising revenues, excluding acquisitions ...
. Recruitment advertising fell by 20.5% but property advertising was up by 6.4%.
The national portfolio ...
in revenue compared with the 15.9% decline for the UK national titles.
Advertising revenues for the sports ...
14 Dec 2005
| by James Livesley
The deal, brokered by Quantum Marketing, will include broadcast sponsorship, online advertising, in store sales promotions, competitions, email marketing and product sampling through retail chain, Ex Stores.
There will also be a combined presence at events, starting in February 2006 at the Xscape ...