Shell to promote diesel at various events in '06
29 Dec 2005 | by Karl Greenberg
and Travel Magazine , the International Car of the Year awards in Detroit. ...
Search results for British Television Advertising Awards
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PR's leaders must go global - literally - to succeed
29 Dec 2005 | by Carlos Lareau
firms are displaying in places as diverse as Dublin, Delhi, or Sao Paulo. Just like advertising ... executives add up to 87 individuals. Of them, 68 are American, a further 12 "other Anglo-Saxon" (British ...
Diamond steps into crisis mode as product recall follows pet deaths
29 Dec 2005 | by Michael Bush
, the AP, ABC News and CNN's website, and the crawler underneath its TV broadcasts. Media inquiries "died ... information to consumers and veterinarians. AKF works with advertising agency Woodruff Sweitzer ...
Brand 2.0
29 Dec 2005 | by Andrew Gordon
. In September, Dell unveiled a line of high-end computers, displays, and televisions. But there are plenty ...
Independent committee sings Wal-Mart's praises
29 Dec 2005 | by Michael Bush
testimonials from the group in any of Wal-Mart's advertising. "Right now there are no plans for that type ...
NHTSA educates drivers about the perils of 'buzzed' driving
28 Dec 2005 | by Karl Greenberg
developed in partnership with the Television Bureau of Advertising (TVB). The TVB is encouraging all local ... The new series of TV and radio PSA's, via Mullen, launches today, coinciding with the holiday ... impaired to drive. The ads conclude with the tagline "Buzzed Driving is Drunk Driving." The TV spots ...
PAF campaign to eliminate drug immunity provision unsuccessful
27 Dec 2005 | by Mark Hand
The public education campaign, the goal of which was to defeat the Frist provisions, ultimately failed when Congress passed legislation prior to adjourning for the holidays that included broad legal protections for pharmaceutical companies. As part of the campaign, PAF ran advertisements on several blogs ...
Nielsen Media bows DVR measurement service
22 Dec 2005 | by Karl Greenberg
measurement service, an effort to capture "time-shifted" television viewers who store TV programming
Cover Story: International DM - The world is DM's oyster
22 Dec 2005 | by Melanie May
international awards....This year's Cannes Lions Direct awards were a clear indication that there's a big DM world out ... -centric activity. Yet the campaigns entering, and winning, on the international awards circuit are testament that other countries have upped the ante with their direct marketing. The awards saw many international ...
Charity wins DMA Grand Prix
22 Dec 2005
Great Ormond Street Hospital Children's Charity has won the Grand Prix at this year's DMA Awards.... Peter Vicary-Smith, chief executive of Which? and chairman of this year's DMA Awards judges, said ... that I don't think were used 10 years ago." The DMA Awards were presented at the Grosvenor House Hotel on Park Lane on the 6 December. Multiple award winners on the night included OgilvyOne Worldwide, Harrison ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
