to remove filtersFinance tops cost-per-click list as dating expense rises
19 Dec 2005 | by by Sam Matthews
increase in the cost of pay-per-click advertising. "However, we know that cost-per-clicks are only ...
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Adecco appoints TBWA\ to £30m European advertising account
19 Dec 2005 | by by Staff
LONDON – TBWA\London has won the estimated £20m to £30m pan-European account for international recruitment agency Adecco after a final two-way pitch.
Marketing sector guilty of double standards
09 Dec 2005 | by by Alexander Simpkin
I was shocked to learn that more than 1,500 companies in the marketing, advertising and PR sector...in the marketing, PR and advertising sector. This is equivalent to around 1,750 companies as at the end ...
Deloitte appoints WPP agencies to raise UK awareness
06 Dec 2005 | by by Staff
Troughton Owens Response and JWT, to work across its marketing account from branding to PR, advertising...with advertising, public relations and graduate recruitment marketing services. The team of agencies ... Troughton Owens Response, formerly Red Cell Response, for advertising and direct marketing; and JWT ... ." It is the first major advertising or branding activity Deloitte has done for a number of years. It had previously ...
Royal Mail sends out first round of PiP packs
02 Dec 2005 | by by Daniel Farey-Jones
that will be introduced under PiP on August 21 2006. The campaign will then turn its focus on the public with TV, radio and press advertising, and information in all Post Office branches. In August, Royal Mail will conduct a ...
Loewy buys Think as part of plan to develop integrated offering
16 Nov 2005 | by by Ben Bold
research, through to finished design and advertising, direct marketing, digital and promotional campaigns ...
Haymarket appoints Alchemetrics to manage marketing database
10 Nov 2005 | by by Ben Bold
from information held on advertisers and event attendees to readers and subscribers. Haymarket will use ...
Agencies spend £38k on average pitching for new business
09 Nov 2005 | by by Ben Bold
The research was conducted among 200 UK-based design agencies by trade organisation British Design Innovation and one of its members, Firedog Design, examining the issue of resources devoted to free new ... are not awarded as a result of the pitch process, and 63% of the agencies surveyed said that they had experienced ...
Sony creates dedicated brand for business notebook PCs
08 Nov 2005 | by by Daniel Farey-Jones
Gyro was handed the branding and launch advertising task after winning a competitive pitch earlier this year. It also works for Sony's computer storage division Turbo. Small and medium-sized businesses are being targeted with press and online ads, and the range has been marketed to Sony's distribution ...
Microsoft looks to compete more aggressively with Google in Live launch
02 Nov 2005 | by by Staff
, some supported by advertising and others provided on the basis of subscriptions, or licences ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
