21 Dec 2005
| by by Jennifer Whitehead
LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given...Saatchi Saatchi already handles kids' brands Honey Nut Cheerios, Cookie Crisp and Honey Stars, and will now also be responsible for all of Cereal Partners global promotions advertising, including film tie-ins such as the recent 'Chronicles of Narnia: The Lion, The Witch The Wardrobe' deal.
This will see Saatchi ...
21 Dec 2005
| by by Julia Pearlman
LONDON – Burger King has escaped censure over a television ad, which was criticised by some....
The Broadcasting Advertising Clearance Centre said it accepted that viewers, including meat-eaters, would ...
.
The Advertising Standards Authority said it appreciated that some viewers would consider it to be in poor taste to feature a live animal in an ad for a product containing its meat, advertising the product on its back ...
21 Dec 2005
| by Ben Carter
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP...RKCR/Y&R, which will handle the business from the UK, has been tasked
with creating a global advertising idea. Fallon London, the incumbent in the UK, is expected to lose its £10m UK rum account ...
curtailed
advertising review last year to consolidate the global rum brand in a
single agency. Instead ...
21 Dec 2005
for volume discounts it had
received but had failed to pass on. 3. BBH LANDS BRITISH AIRWAYS The pitch for British Airways' £60m advertising business dominated
the summer as Bartle Bogle Hegarty, M Celebrity ...
team also
raised a few eyebrows, as Simon Shaps was made director of television
ahead of director ...
21 Dec 2005
| by Nicola Clark
Burger King has consolidated its £50m global advertising business into its US agency, Crispin.... It will still handle Burger King's
non-advertising activity, including sales promotions. Burger King spends £11m on advertising in the UK, its
second-biggest market outside the US. Crispin Porter was hired ...
advertising arrangements
follows the recent announcement that it is to review its European media
planning ...
21 Dec 2005
| by Bill Britt
, and having won the
Soil Association's Best Organic Babyfood Award, the real turning point
followed ...
Soil Association's Best Organic Babyfood
Award. Oct 2003: Sainsbury's trials Fresh Daisy products ...
: TV presenter and actress Donna Air becomes a company
shareholder and spokeswoman. Oct 2005: Rolls ...
21 Dec 2005
| by Nicola Clark
. The relaunch of the core range follows a year of extensive new product
development by the Associated British ...
21 Dec 2005
and TV ads as well as sampling, in-store and
PR activity. It will run until May, building on the success ...
20 Dec 2005
| by by Nicola Clark
LONDON - Burger King has consolidated its £50m global advertising business into its US agency.... It will still handle Burger King's non-advertising activity, including sales promotions.
Burger King spends £11m on advertising in the UK, its second-biggest market outside the US.
Crispin Porter was hired ...
advertising arrangements follows the recent announcement that it is to review its European media planning ...
20 Dec 2005
| by by Jennifer Whitehead
of its advertising campaign, putting the celebrity chef's recipes for items such as carrots with thyme ...
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