to remove filtersOrange puts agencies on alert in European review
21 Dec 2005 | by Ben Carter
-anticipated review of its vast pan-European advertising business, centred on its Orange brand.
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Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
for volume discounts it had received but had failed to pass on. 3. BBH LANDS BRITISH AIRWAYS The pitch for British Airways' £60m advertising business dominated the summer as Bartle Bogle Hegarty, M Celebrity ... team also raised a few eyebrows, as Simon Shaps was made director of television ahead of director ...
Orange puts agencies on alert in European review
20 Dec 2005 | by by Ben Carter
-anticipated review of its vast pan-European advertising business, centred on its Orange brand.
Motorola to hand £13m UK account to AMV BBDO
14 Dec 2005
Motorola is gearing up to hand its £13.5m UK advertising business to Abbott Mead Vickers BBDO....will develop local advertising for new and existing models and that it is already working on a campaign ...
The Insider's Guide to Production: Technology - The future is high definition
09 Dec 2005 | by Patrick Jocelyn, Autodesk
More ads are being made in HD because of its top picture quality across TV and cinema formats..... Beyond the television requirements, the output went not only to 35mm print but 70mm Imax. The process ... to cinema and all television formats - it's there ready to go." Facilities are emerging to make working ...
The Work: Private View
09 Dec 2005
into making TV ads. But the truth is, most people don't give it a second thought and take it for what it is ... : Jenny Parry, advertising and PR manager, Argos Brief: Advertise the Argos Big Book of Christmas Agency ... company: HLA Exposure: National TV 2. KELLOGG Project: Magic Client: Jeremy Harper, senior brand manager ...
The Insider's Guide to Production: Technology - The misled evangelism
09 Dec 2005 | by Miguel Ferros, Avid Technology
product at the end of it? In my opinion, it is our responsibility to create the best possible television ... , Dolby audio, not to mention deliverables to television, satellite, web and 3G mobile phone technology ...
The Insider's Guide to Production: Sound Design - The digital difference
09 Dec 2005 | by Tim Lofts, Alchemy Soho
already have very good TV sound quality but, looking forward, proper surround sound on terrestrial TV ...
Virgin Mobile-NTL to create single top brand role
07 Dec 2005 | by Ben Carter
-marketing role that will oversee the brand and advertising activities of the merged entity....entertainment giant, offering mobile and fixed-line telephony, broadband and television, enabling it to rival ... with NTL 'for the exclusive use of the Virgin brand' across television, fixed-line and mobile telephony ...
Radiowatch: Hewlett-Packard - 'Photo printing'
07 Dec 2005 | by Tara Marus, Board director, BJK&E
to the perception that many products being advertised need to be seen and not just heard. While visual...This campaign uses radio alongside TV, national press supplements, specialist magazines and outdoor (including interactive sites). The business objectives were to increase photo-printing at home, with the communications aim to make consumers aware of HP's photo printers and their ability to produce great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
