BBC strike back on the agenda as redundancy package hit
30 Sep 2005 | by by Sam Matthews
in the industry for 20 years or more are being offered courses in CV writing or networking. "TV producers who ...
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Interpublic restates accounts
30 Sep 2005 | by Kevin May
Interpublic, the under fire US-based advertising network that owns the Universal McCann
Sotheby's appoints B Media for ad sales
30 Sep 2005 | by Kevin May
to handle all its UK and European advertising sales....The world-renowned auction house has switched responsibility for ad sales in the 168-page magazine's advertising to B Media from Farrah Communications. B Media will be charged with bringing in high-end brands to the exclusive magazine, which is mailed out to 80,000 Sotheby's clients, seven times a year. Editor Malcolm ...
Publicis denies it is on the verge of Aegis offer as talks continue
30 Sep 2005 | by by Jennifer Whitehead
his stake in the British media buying and research firm earlier this week. As well as Carat, Aegis ...
Rising adspend sees National Geographic opt for UK cover special
30 Sep 2005 | by by Daniel Farey-Jones
, Somerfield and TM Retail all taking space. The management have been encouraged by record UK advertising ...
Grey walks away with Agency of the Year at Euro Effies
30 Sep 2005 | by by Sam Matthews
Effie Awards last night....The awards, which celebrate brand-building effectiveness across Europe, saw the WPP-owned Grey ... award and Best Small Budget award for its Synoptik "Age discount" campaign with a 24% increase ... Advertising, took Silver for the Seat Leon campaign "For those who believe." Carolyn Carter ...
Ogilvy & Mather's 'real curves' campaign for Dove scoops Euro Effies Grand Prix
30 Sep 2005 | by by Jennifer Whitehead
& Mather scoop the Grand Prix at this year's Euro Effies, which recognises the most effective advertising...The Grand Prix has been awarded to O M's London and Dusseldorf offices for its "Real curves" campaign for Dove, as well as scooping gold in the Toiletries Beauty category and a special prize called the Yahoo! Big Idea Award. The Dove campaign is based on the simple idea that women are more likely ...
Subway sandwich gets cameo role on Will and Grace
30 Sep 2005 | by by Sam Matthews
guidance that it is acceptable to include brands in TV shows after the broadcast regulator Ofcom declared ... society and this will inevitably be reflected on television and radio as it is in other media. Therefore ...
Somerfield launches The Big Swipe across 800 stores
30 Sep 2005 | by by Julia Pearlman
, to update the brand and focus on its range of deals. M C Saatchi created the launch advertising for the Saver Card last April. It used the slogan "Somerthing different" across three TV ads. The campaign ...
FMCG brands should try the benefits of direct mail
30 Sep 2005 | by by Richard Roche
create loyalty, poach a group away from a rival brand, or entice a new group. TV advertising, the FMCG ... advocates. Firstly, this sector is a firm believer in above-the-line advertising, particularly 30-second TV spots. This has been the traditional way of creating differentiation in a highly competitive ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
