Ogilvy Advertising has created a hard-hitting campaign for Calm, the charity set up to combat suicide. Through informing the public of how many people actually commit suicide every day in the UK, three men, Calm is attempting to raise awareness of the problem that is often disregarded or ignored ...
Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people ...
The Salvation Army in Canada is calling for donations over Christmas in its latest advertising drive by ACLC Inc, Toronto. The "invisible" spot starts with people walking along the street in the snow with their Christmas shopping. A voiceover says "we see what most don't", while the image of a needy mother and her ...
Condoms are being positioned as "essential wear" in the Department of Health's latest campaign to cut the rate of sexually transmitted infections. TV and press ads, created by its advertising agency ... to carry and use condoms. The TV ad shows an amorous couple canoodling in a bar and ending up in bed ...
Cadbury is relaunching its Snaps brand with a TV campaign that focuses on the idea that, while they are made for sharing, no one wants to. The 30-second spot, created by Publicis, shows three women drinking coffee. The hostess reluctantly gets out her Snaps. As the friends share them, their conversation remains ...
Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set ...
Jamie Oliver is followed on a fairytale journey packed with food, colour and people in Sainsbury's Christmas television ad campaign, created by Abbott Mead Vickers BBDO. "Spiceworld", filmed at the Garrick Theatre, opens with a bustling snow-covered Dickensian street market. The backdrop provides Oliver ...
Beautiful women multi-task between normal festive duties and making themselves look good in Boots' Christmas television advertising campaign, created by Mother. The TV spot follows the women working their way through festive duties such as stuffing the turkey while applying blood red nail varnish ...
Eva Green stars as her James Bond 'Casino Royale' character Vesper Lynd using the actual Bond film set in the latest Heineken global advertising campaign by StrawberryFrog. Set to the original Bond music, the "waiter" spot follows Vesper Lynd entering the Hotel Splendide to rendezvous with Bond ...
Orange is putting 9m behind a campaign to promote its broadband and mobile packages. The campaign introduces the new umbrella strategy "Togetherness", which aims to encourage people to keep in touch with each other throughout the year. The TV campaign features two animated characters, created by Aardman ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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