to remove filtersUnited Airlines puts global media account out to pitch
22 Dec 2006 | by by Mark Banham
television channels CNN, BBC World and Discovery. If you have an opinion on this or any other issue raised ...
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Merry Christmas from the staff of Brand Republic
22 Dec 2006 | by by Staff
1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body ... says Sorrell 6 Asda drops Rooney from £3m advertising campaign 7 Sir Frank looks over ...
Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...the next seven years from April 2007, which would have made the annual TV licence fee cost around £180 ... will be raised through the TV licence fee, to ensure the most vulnerable in society are assisted in the digital ... % licence fee rise be finalised, next year's TV licence fee will cost £135.45. If you have an opinion ...
New Sparrowhawk service can clip video to text messages
22 Dec 2006 | by by Alex Donohue
The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends. The TxtBIG! clips are arranged in various ...
Outdoor advertising breaks through the 10% barrier
21 Dec 2006 | by by Mark Banham
-anticipated 10% of total adshare barrier, according to industry body the Outdoor Advertising Association.....37% of all UK advertising. This is compared with: television, which takes a 37.7% share; national newspapers ... .2%; and online, which is awarded 5% of total UK adspend. The second quarter figures from April to June ... , the Outdoor Advertising Association launched an online photo library stocking more than 12,000 images ...
ITV commissions Cowell-fronted Grease reality show
21 Dec 2006 | by by Alex Donohue
LONDON - ITV is to screen a Simon Cowell-fronted reality television talent show to find the next...the new 'Grease' TV show is likely to be screened, but it will be the third high-profile musical to get ... Factor'". The deal between Cowell's Syco TV and talkbackThames was brokered by Ron Taft on behalf ...
Ofcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
LONDON - Consumer group Which? has criticised Ofcom's forthcoming ban on the advertising of junk...A report released by the group said that companies would still be able to advertise foods ... than 1m under-16s. Ofcom said in November it would be introducing a ban on the advertising of junk food during children's TV programmes at the end of March 2007. Which? has based its results on a ...
Drunk 'idiots' used to highlight dangers of drink driving
21 Dec 2006 | by by Joanne Payne
as well as through viral advertising....for Transport's annual Christmas drink-drive initiative. Leo Burnett's ad "crash" is in its second year on TV ...
Sky backs O'Connell with year-long Virgin Radio deal
21 Dec 2006 | by by Mark Banham
The deal, which commences on January 22, will support Sky's drive to promote its Sky+, Sky HD and Sky Broadband services to customers across the UK. The activity will include in-show sponsor credits and promotional trails, and will also include sponsorship of the Sky TV Guide spots featured ...
Renault to sponsor Theakston-fronted Channel 4 quiz
21 Dec 2006 | by by Joanne Payne
The deal, negotiated between Carat Sponsorship and Channel 4, includes broadcast and online sponsorship. Renault Espace will have integrated logos, banners and skyscrapers on 'The Search' website. The creative was developed by Publicis. Jonathan Wignall, national advertising manager at Renault Espace ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
