-generated advertising as a big opportunity. From ads that allow users to personalise the content before sending it on, such as the emailable trailer on weddingcrashersmovie.com, to encouraging users to create ads from scratch - see current.tv, where firms place advertising briefs for consumers to fulfil - it is becoming clear ...
for Sony PlayStation 3 and snapping up the interactive television agency Weapon7, which had offers from a ... by Aegis Group, but the agency has continued winning accounts, including the RAC's online advertising work ... of developing the digital advertising industry into a global concern. He is rather busy keeping track of what ...
. Fuelled by client demands for lower- cost and more accountable advertising, online adspend is predicted ... , The Gunn Report belied this notion by revealing that the UK won more creative awards than any other country ... Pollitt executive creative director left a legacy of iconic advertising characters from the Smash Martians ...
award. Beating Dare, the three-times title holder, was a tough job, but under the creative ... at the Campaign Digital Awards. One of the agency's most acclaimed pieces of work this year was its Radio 1 ... and MTV's online advertising account. It also scooped one of two hotly contested digital places ...
response. Winner of three Campaign Digital Awards. Agency: PCI Fitch Creatives: Mark Hodder, Tiki ... pass. A-to-S for Mercedes is the online advertising equivalent of this. Interacting with the site makes ...
: For 500,000 British women, Valentine's is just another day. Women's Aid is there to help every day ...
viewers to download TV programmes, movies and sports highlights....that Sky will also use the service to showcase TV programmes before making them available to the rest of its 8.4m digital satellite viewers. Sky is in talks with advertisers and agencies about commercial ... . The launch of Sky Anytime TV follows the debut of BT Vision, a broadband TV service. Channel 4 also recently ...
Redemption TV, a live rock music channel, is rebranding as Rockworld.tv following its move to 24
ITV is to become the first UK commercial broadcaster to offer brands interactive TV (iTV) programme...-satellite and digital-terrestrial TV platforms. ITV claims it grew revenue from interactive advertising by 175 ... digital-terrestrial TV viewers to use their remote control to interact with enhanced break bumpers ...
Nuts, the lads' weekly, is to launch a Nuts TV channel on its website, nuts.co.uk. The video
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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