to remove filtersTelesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
advertising medium after TV advertising, with outdoor advertising ranked as the least irritating marketing ...
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Publicis expands digital offering with Digitas acquisition
21 Dec 2006 | by by Joanne Payne
The Paris-based advertising network will pay Digitas shareholders $13.50 a share in cash. The deal is believed to be the largest since WPP bought Grey for $1.5bn (£0.75bn) in March 2005. David Kenny, chairman and chief executive of Digitas, said: "We believe this transaction provides substantial value ...
Individual call centre staff charged with DNC violations
19 Dec 2006 | by by Staff
DirecTV satellite television subscriptions.
Cocktail wins cruise and holiday business
19 Dec 2006 | by by Joanne Payne
The agency has also been appointed by Contiki Holidays, provider of holidays for 18- to 35 year-olds, to partner it with major high-street retailers. The aim is to target potential British travellers aged between 18 and 26 years and increase brand awareness for Contiki long-haul and its Mykonos resort product ...
Dynamo promotes Pawsey to board and hires new talent
18 Dec 2006 | by by Joanne Payne
's, and scooped ISP and DMA awards for work on Lynx. Marriott said: "We have spent a great deal of time ...
Thinking outside the Christmas box
15 Dec 2006
save this Christmas season". The British public is not a bunch of idiots. We all hear about how ... by mixing Christmas carols with brand-related messages in a new advertising campaign. The "carol ... conventional advertising techniques. The brand is now in talks with other high street brands ...
Tesco targets consumers in criticism over price promotions
15 Dec 2006 | by by Staff
in what the charity described as "potential death trap factories" to produce cheap clothes for British ...
Direct agency of the year - Rapier
15 Dec 2006 | by by Staff
advertising is a powerful tool in the agency's new-business armoury, as are the persuasive arguments ... .5 million PruHealth brief. It was then awarded the £4 million direct marketing task for the Co ... throughout the year, and the agency scooped a Campaign Direct silver award for its "Telewest Error Letter ...
The Annual 2006: Direct Agency of the Year - Rapier
15 Dec 2006
account for its mortgages and Dunlop diverted its advertising account for its Touch Technology business ... /Partners Andrews Aldridge (2001) HIGHLIGHTS OF 2006 - January: Awarded £7 million Digital UK direct marketing ... of digital. - July: Awarded the digital business for Smart. - August: Wins £4 million Co-operative Group ...
The Annual 2006: Top 10 DM creative directors
15 Dec 2006
Craik Jones Watson Mitchell Voelkel has once again become the agency that rivals fear on awards ... RAE Credited with overseeing Craik Jones's award-winning Virgin Trains and First Direct accounts ... themselves in awards juries and displaying an impressive grasp of digital and direct, they have proved ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
