Microsoft unveils global advertising site
15 Dec 2006
Microsoft Digital Advertising Solutions has launched a global advertising web site to provide information on its range of advertising opportunities.
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Outdoor advertising breaks through the 10% barrier
21 Dec 2006 | by by Mark Banham
LONDON - The outdoor industry has been given an early Christmas gift by bouncing over the much-anticipated 10% of total adshare barrier, according to industry body the Outdoor Advertising Association.
The Annual 2006: Advertising Agency of the Year: Fallon
15 Dec 2006
The rich creative seam that runs through the agency and its unwavering belief in the power of ideas have been the key to Fallon's success in 2006.
The Annual 2006: Advertising Network of the Year - Euro RSCG
15 Dec 2006
Euro RSCG has turned its back on the uncertainty of 2005 thanks to the performance of its chief executive and new-business-winning machine.
Advertising agency of the year - Fallon
14 Dec 2006 | by by Staff
The rich creative seam that runs through the agency and its unwavering belief in the power of ideas have been the key to Fallon's success in 2006.
Ultralase awards business to DS-J
14 Dec 2006 | by by Staff
LONDON - Laser-vision correction and cosmetic surgery specialist Ultralase has hired DS-J to handle its direct account.
Nissan awards pan-European CRM brief to TMW
13 Dec 2006 | by Ed Kemp
Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
Digital News brief: Sega ties up with Microsoft Digital Advertising
13 Dec 2006
Sega has tied up with Microsoft Digital Advertising Solutions to run a Sonic the Hedgehog theme pack on Windows Live Messenger. The deal is part of an integrated push to launch video games Sonic the Hedgehog on Xbox 360 and Sonic Rivals on PSP.
Nissan awards pan-European CRM brief to TMW
12 Dec 2006 | by by Ed Kemp
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan-European customer relationship marketing.
Incentivised advertising is pivotal for the future
12 Dec 2006 | by Richard Eyre
If you're a media planner, I know you have been asked 100 times by your clients if they could have one of those viral thingies - you know, where you just pay the production costs of a funny film that gets viralled around the world and is seen by four billion people.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
