20 Dec 2006
| by Avid Tiltman
, from experiential through advertising to digital. Founded in 1999, Iris has grown rapidly into one ...
British Bean Poll'. The activity, which involved
experiential and PR activity as well as standard sales ...
) Awards. One of the agency's biggest and oldest clients is Walkers, and here too
it has been ...
20 Dec 2006
| by Gareth Jones
including MySpace, YouTube and Google Video to promote its TV shows....In the first phase of the initiative, Channel 4 will become the first UK
broadcaster to premiere a full-length programme on MySpace up to a month
before its first TV transmission. Internet users ...
heavyweight TV campaign, as well
as outdoor activity and press ads in lifestyle titles including Heat,
More ...
20 Dec 2006
IKEA has appointed customer publisher August Media to create content for its in-store TV network
20 Dec 2006
| by Jeremy Lee
against Fallon. Orange Goldspot is the
UK's most-awarded UK campaign, having won at the D&ADs and Cannes ...
to be proud about in 2006. While its
advertising, focused as it is on jingles, may never be fashionable among ...
-month review of Morrisons' £38m
advertising account and picked up incremental business in the form of a
pan ...
20 Dec 2006
Pomegreat has been forced to scrap an ad campaign after the Advertising Standards Authority ruled...health
claims legislation in January, which will detail what claims advertisers
can and can't make. ...
20 Dec 2006
ITV has signed bmibaby to its first interactive mobile and broadband TV sponsorship. The deal
20 Dec 2006
| by David Tiltman
the digital category. RKCR/Y&R won the Grand Prix at this year's IPA Effectiveness Awards for
its work ...
's £20m advertising
roster. OMD, which picked up £78m of new business in 2006, triumphed due
to its ...
award-winning Sony Bravia
ads. Kitcatt Nohr's highlights included winning Citroen's direct account ...
20 Dec 2006
Tocmag is offering games, film and music advertisers a range of free mobile marketing platforms
20 Dec 2006
| by Ed Kemp
. Though it has been televised since
1957, it has not been broadcast live since 1960. In 1962, following poor ratings, the Queen's private secretary Sir
Michael Adeane blamed the advent of television. '(It ...
of the nation not only from an increasing number of TV channels, but
also from an alternative Christmas message ...