31 Dec 2006
Having reviewed the options for mobile TV last month, I was intrigued by a white paper from Ovum a...The conclusion was that operators are struggling to establish mobile TV as a mainstream medium ...
when screening existing TV programmes was seen as a key issue. I ve long believed the role of mobile TV ...
and additional footage that is not available on traditional TV. This is a role for broadcast to a mobile ...
31 Dec 2006
| by Bill Brock, MD of Tribal DDB London
by the lustre of the dotcom boom, this promise enabled us to claw away marketing spend from all-important TV...awards and turnover. But what about effectiveness? Why does it not sit at the top of the judging criteria ...
are becoming the reputation by which our industry is branded. So I am pleased to hear that, for its award ...
-driven. As the marketing and advertising industry as a whole continues to place more importance (and spend) on digital ...
31 Dec 2006
With more advertisers chasing consumers online, was 2006 'the year of digital'? Danielle Long takes...in the British TV industry for more than 20 years before joining the search giant. Meanwhile, sales chief Kate ...
Hamish Pringle, director-general of the Institute of Practitioners in Advertising (IPA), declared ...
executive of the Internet Advertising Bureau (IAB). We have seen growth in all directions in this medium ...
31 Dec 2006
ourselves, is why some of the most award-winning work comes from the US..... Leave grand themes and worthy philosophising to the TV and cinema screens. The internet doesn t do ...
, we re actually in danger of producing mini TV ads within banners and MPUs - exactly the sort of thing we used to decry when clients streamed their actual TV ads in these formats. Perhaps ...
31 Dec 2006
| by Suzy Bashford
on a video, warns Fitzpatrick. That s lazy online advertising. People have seen the TV ad, so they re ...
is effectively saying I ve shown an interest - impress me . If an advertiser then merely re-runs its TV ad ...
EyeBlaster last year to show advertisers they were missing a trick or two when it came to rich media ...
31 Dec 2006
with the audience in a way that s slightly different to traditional advertising, recalls Ranzie Anthony, founding ...
by Fallon, the creative agency behind the TV campaign. A week later, an exclusive 60-second clip of the TV ad was added to Bravia-advert.com. Then, once the TV ad went live, the full-length version was posted ...
31 Dec 2006
| by Danielle Long
direction, this is quite small compared with other marketing disciplines, such as advertising, direct ...
arrive to avoid mistakes and boost margins. You can have a great TV buyer or press buyer, but they won ...
service discipline. It is possibly taking revenue that might otherwise have gone to an advertising ...
31 Dec 2006
It s not going to replace TV; that s a really idiotic argument. That s just old-school people quaking in their boots - Celia Taylor, controller of Trouble, a digital channel for 16- to 24-year-olds, on web entertainment The people formerly known as the audience wish to inform media people of our ...
31 Dec 2006
advertising campaign in September that promoted the company s online store HMV.co.uk, which has just been ...
HISTORY July 1921: British composer Sir Edward Elgar opens the first HMV store at 363 Oxford Street ...
31 Dec 2006
your TV The information shown has been generated from Thomson Intermedia s Internet ART product. Top ...
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