to remove filtersDrunk 'idiots' used to highlight dangers of drink driving
21 Dec 2006 | by by Joanne Payne
as well as through viral advertising....for Transport's annual Christmas drink-drive initiative. Leo Burnett's ad "crash" is in its second year on TV ...
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Ofcom's junk food ad ban flawed according to Which?
21 Dec 2006 | by by Alex Donohue
LONDON - Consumer group Which? has criticised Ofcom's forthcoming ban on the advertising of junk...A report released by the group said that companies would still be able to advertise foods ... than 1m under-16s. Ofcom said in November it would be introducing a ban on the advertising of junk food during children's TV programmes at the end of March 2007. Which? has based its results on a ...
BBH focuses on Baileys ad stars in online campaign
20 Dec 2006 | by by Mark Banham
around the stars of the drink's TV advertising campaign, the LA-based couple Lewis, Kelly...The film, the first episode of an online series directed by LA director Paul Hunter, will launch on December 20 at lewisandkelly.com and will be supported by online advertising. The series of films ... ' connection with our advertising characters. It's a wonderful opportunity for Baileys to break new ground ...
Adwatch: Twinings - 'Zing in the dingaling'
20 Dec 2006 | by George Bryant, Managing partner and head of planning, Abbott Mead Vickers BBDO
in the US and helping all those around him enjoy the unique product benefits of great British tea. With its..., but this is advertising that isn't ashamed to do its job and is happy to look into the camera and sell it how it is. I ... have wondered why tea advertising has remained so resolutely rooted in the past. All warm feelings ...
Glenfiddich gives £2m job to Claydon Heeley
20 Dec 2006 | by Ed Kemp
The agencies picked up the business, which is worth an estimated £2m, following a competitive pitch (Marketing, 8 November). Claydon Heeley will create a range of TV and print work for the brand, while OMD will co-ordinate the media schedule. Glenfiddich handed its global ad account to 180 ...
Cornetto revamps to fend off premium rivals
20 Dec 2006 | by Melanie Godsell
the adaptation of O Sole Mio it first used in its advertising in 1983. The execution, created by McCann ...
Sector Insight: Seasonal chocolate - Quantity makes way for quality
20 Dec 2006 | by Jane Bainbridge
in fat, salt or sugar, advertising to children has added to the pressure. To accommodate consumer ...
Innocent looks to Cereal Partners for marketing director
18 Dec 2006 | by by Joanne Payne
and Innocent's in-house creative team. It will involve national press, TV and below-the-line activity. The TV ...
Absolut Vodka put up for sale in Swedish privatisation
18 Dec 2006 | by by Staff
market partially because of its iconic advertising campaigns, based on the distinctive bottle shape ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
