to remove filtersUnited Airlines puts global media account out to pitch
22 Dec 2006 | by by Mark Banham
television channels CNN, BBC World and Discovery. If you have an opinion on this or any other issue raised ...
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Merry Christmas from the staff of Brand Republic
22 Dec 2006 | by by Staff
1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body ... says Sorrell 6 Asda drops Rooney from £3m advertising campaign 7 Sir Frank looks over ...
IMD's digital ad distribution boosted by Optimad purchase
22 Dec 2006 | by Robin Parker
Digital advertising distribution company Independent Media Distribution has bought web-based ad...for advertisers. As well as commercials, IMD also delivers broadcast-quality music videos to TV broadcasters ... agencies and media owners, that account for more than 80% of UK TV ad revenues. The company also offers online services for print and outdoor advertising. IMD said the purchase would enable it to integrate ...
2006, what a year
22 Dec 2006 | by by Jennifer Whitehead
LONDON - Pundits may have been gearing up to deliver the last rites to television in 2006, but ITV...was because of the ITV Digital debacle (at least it spawned the advertising icon Monkey). ITV's digital ... television, Five chose 2006 to make its debut in the digital arena, giving us Five Life and Five US ... robot. Bring on Celebrity Big Brother 2007. Digital television had a cheerier time of it in 2006 ...
Blow to BBC as below-inflation licence fee rise to be set
22 Dec 2006 | by by Alex Donohue
LONDON - The government has agreed a below-inflation BBC TV licence fee increase, rising by 3...the next seven years from April 2007, which would have made the annual TV licence fee cost around £180 ... will be raised through the TV licence fee, to ensure the most vulnerable in society are assisted in the digital ... % licence fee rise be finalised, next year's TV licence fee will cost £135.45. If you have an opinion ...
New Sparrowhawk service can clip video to text messages
22 Dec 2006 | by by Alex Donohue
The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends. The TxtBIG! clips are arranged in various ...
Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox ...
Outdoor advertising breaks through the 10% barrier
21 Dec 2006 | by by Mark Banham
-anticipated 10% of total adshare barrier, according to industry body the Outdoor Advertising Association.....37% of all UK advertising. This is compared with: television, which takes a 37.7% share; national newspapers ... .2%; and online, which is awarded 5% of total UK adspend. The second quarter figures from April to June ... , the Outdoor Advertising Association launched an online photo library stocking more than 12,000 images ...
Which? claims junk food ban is unworkable
21 Dec 2006 | by Robin Parker
Consumer group Which? has criticized Ofcom's proposed clampdown on junk food advertising..., which will withdraw UK advertising during children's programmes from tomorrow (22 December). ...
Fast Track wins World Swimming Championship contract
21 Dec 2006 | by by Joanne Payne
to find further partners for the event immediately. Marketing possibilities include TV exposure over a ... . The championships are being funded by Manchester City Council, British Swimming, The Northwest Regional Development ... to be associated with British success on the world stage." This deal ends a good year for Fast Track, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
