BP is plotting the launch of a forecourt and in-store TV network for its BP Connect sites and has...recently shelved plans to roll out a TV network to 300 of its biggest stores, while both Asda Live and Fresh TV, operated by Asda and Sainsbury's respectively, have been axed after lengthy trials. The BPTV screens, which will be based both in-store and around petrol pumps, will feature advertising by the three ...
Fallon to pitch for a key advertising brief....A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head-to-head for a major TV brand campaign due to run next year. A decision is expected next month. The spokeswoman would not confirm whether the entire £45m advertising account would also move over to Fallon if it were ...
IKEA has appointed customer publisher August Media to create content for its in-store TV network
. According to a British Retail Consortium spokesman, anecdotal evidence suggests voucher activity has been ... is interested in the offer, so it comes with a personal endorsement you don't get with conventional advertising ...
's decision to ask Fallon to pitch for a key advertising brief....A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head-to-head for a major TV brand campaign due to run next year. A decision is expected next month. The spokeswoman would not confirm whether the entire £45m advertising account would also move over to Fallon ...
the digital category. RKCR/Y R won the Grand Prix at this year's IPA Effectiveness Awards for its work ... 's £20m advertising roster. OMD, which picked up £78m of new business in 2006, triumphed due to its ... award-winning Sony Bravia ads. Kitcatt Nohr's highlights included winning Citroën's direct account ...
in what the charity described as "potential death trap factories" to produce cheap clothes for British ...
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore.... - September: Breaks new TV advertising featuring Jagger, Twiggy and models Laura Bailey and Noemie Lenoir ...
the TV screen, an image that has impact on the page and communicates the Bravia's positioning brilliantly ...
Confident, award-winning advertising has helped M&S stage a stunning financial comeback and restore...Effectiveness Awards. According to the judges, the "stunning" recovery at M S was communicated by advertising ... of Autograph men's clothing range. September Breaks new TV advertising featuring Jagger, Twiggy and models ... Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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