22 Dec 2006
| by by Alex Donohue
The company, which owns TV stations Hallmark and Movies 24, said TxtBIG! was developed to enhance usability, and could be used for a number of applications, including dumping a partner, sending a congratulations message or swapping banter between friends.
The TxtBIG! clips are arranged in various ...
21 Dec 2006
| by by Joanne Payne
The Paris-based advertising network will pay Digitas shareholders $13.50 a share in cash. The deal is believed to be the largest since WPP bought Grey for $1.5bn (£0.75bn) in March 2005.
David Kenny, chairman and chief executive of Digitas, said: "We believe this transaction provides substantial value ...
20 Dec 2006
| by by Mark Banham
advertising manager at telecommunications giant T-Mobile International.
She had also spent six years ...
way beyond advertising into the planning department and the agency as a whole."
Lowe London clients ...
20 Dec 2006
| by by Joanne Payne
advertising medium after TV advertising, with outdoor advertising ranked as the least irritating marketing ...
18 Dec 2006
| by by Mark Banham
LONDON - Music television network MTV has set up a new centralised group to bring the broadcaster...across online and mobile platforms as well as on TV.
It marked MTV's first serious move to tapping ...
13 Dec 2006
| by Gail Kemp
to the start-up,
and there were few changes in the advertising, which takes top honours
in Adwatch of the Year ...
(-) British Gas Clemmow Hornby 10 176 16.01 28.56
Inge/Carat
10 (10 ...
Agency/TV buyer Recall Issue TV spend Total ...
12 Dec 2006
| by by Alex Donohue
LONDON - Thomson Directories Database has been awarded the Direct Marketing Association's Business
08 Dec 2006
| by Staff
NeoMedia's Qode is a suite of applications for the mobile web that delivers multimedia advertising ...
technology that offers the ability to link traditional media advertising to the mobile internet.
Mark ...
of consumer engagement for advertising.
"It represents a great opportunity for us to make our advertising ...
08 Dec 2006
Crispin Porter & Bogusky has been handed the $40 million advertising duties for Best Buy's computer...The company's advertising has traditionally been handled in-house. The Miami-based agency's first campaign for the business is expected to
launch in March next year. It will include TV, print and in-store
components. Jeff Hicks, the chief executive of Crispin Porter & Bogusky, said:
"We're very ...
08 Dec 2006
| by James Hamilton
A brand of interactive print and poster advertising which has taken the Japanese market by storm...offers or take part in competitions. They can also
purchase items such as tickets from events advertised ...
for
advertising. It represents a great opportunity for us to make our
advertising work even harder for clients ...