Carat to handle £8.5m Love It! brief
31 Jan 2006 | by Mark Banham
life starts on a Tuesday' and will focus on observing people waiting at a bus stop. The television ...
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Digby fronts major ITV Sales overhaul
31 Jan 2006 | by Ian Quinn
In the wake of a dismal 2006 TV trading season ITV Sales managing director Gary Digby is launching...ITV's three external teams, headed up by Ben Allen, Simon Orpin and Jeremy Lawrence, who report into Digby and his deputy, London sales leader Simon Lent, face a major overhaul. TV insiders say the three teams will be cut to two with possible job losses, however Digby said such speculation ...
Black & Decker account up for grabs
31 Jan 2006 | by Mark Banham
The advertiser is understood to have visited agencies over the past few weeks to weigh up a shortlist to pitch for the business. Defending the account for the agency looks like being the first major job for the incoming Universal McCann Europe, Middle East and Africa chief executive Graham Duff ...
Aircoach awards ad contract to Viacom Outdoor
31 Jan 2006 | by Juliette Garside
, has handed its first ever advertising contract to Viacom Outdoor Ireland....Ireland, said: "This is a fantastic advertising environment for brands wishing to reach consumers ...
Wrangler sponsors Walk the Line
31 Jan 2006 | by Amanda Lennon
Wrangler is sponsoring the Johnny Cash biopic Walk the Line with a pan-European cinema and TV...Wrangler also organised promotions for the events, print and radio advertising and in-store activity ...
Magazine ads accepted by children
31 Jan 2006 | by Robin Parker
Children view advertising as an integral and expected part of the magazine reading experience.... Children And Magazines: The Benefits of Advertising also highlights the importance that both parents ... , but both sexes responded strongly to advertising, often viewing brand-related characters as 'favourite ... 's Group, said: "Whilst too much TV is considered bad, magazines are parents' preferred choice ...
Channel 4 increases programming budget
31 Jan 2006 | by Ian Quinn
of more than £100m for E4 and More4. C4 director of television Kevin Lygo said he was aiming ... and More4 launch. Agencies have predicted it will gain around £70m in advertising revenue coming out ...
JWT becomes first multinational ad agency to invest in Afghanistan
31 Jan 2006 | by by Julia Pearlman
2004, it has produced award-winning creative for clients such as Afghanistan International Bank, Afghan ... of advertising agencies is necessary for foreign companies to enter the market. "The private sector ...
TV Times increases coverprice with February redesign
31 Jan 2006 | by by Darren Davidson
LONDON - TV Times, the IPC Media-owned TV listings magazine, is to increase its cover price by 5p..., extra coverage of multichannel television and more interviews with TV personalities. The listings ... group creative director. Philippa Brown, IPC managing director, said: "The TV listings market is very competitive and TV Times has had a challenging time. This refresh has been a major undertaking for IPC TX ...
Teletext Holidays upgrades digital text service
31 Jan 2006 | by by Daniel Farey-Jones
with opportunities to use more visual display advertising....Banner advertising on the holiday index pages directs consumers to a brand's exclusive display pages, which being more advanced in their design come closer to the quality of TV and press advertising ... Holidays, said the service provided advertisers with innovative ways for them to present their branding ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
