Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
the estimated $60m US portion of the business. Carat was first awarded the account in the US two years ago ...
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a
the estimated $60m US portion of the business. Carat was first awarded the account in the US two years ago ...
Virgin began a review of the account, which includes above-the-line advertising and direct marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held the account since early 2004. The review follows a restructure of the marketing department earlier this year ...
LONDON - Acquisitive marketing and advertising group The Mission Marketing Group (TMMG) has bought
Lions Jury President at the 55th Cannes Lions International Advertising Festival.
's Media Lions jury at the Cannes Lions International Advertising Festival....in various advertising agencies before moving to J Walter Thompson, where he became media director in 1989 ...
monitor of the memorability of TV advertising, and is based on survey conducted by TNS of 1,000 adults ... the saliency of television advertising. Because Marketing wanted to avoid simply registering morning after ... before the research takes place). Mediaedge:cia works out the TV ratings of all the commercials ...
LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr..., the agency was certainly not a one-trick creative pony, and its direct TV campaigns, such as the British Gas ... accolades. Of the two main pitches of the year, British Gas and LloydsTSB, OgilvyOne triumphed ... ploughed on, winning a chunk of the British Airways below-the-line business for its Asia-Pacific route ...
-trick creative pony, and its direct TV campaigns, such as the British Gas HomeCare spot, proved it could produce ... as netting several creative accolades. Of the two main pitches of the year, British Gas and LloydsTSB ... s ambitious management team ploughed on, winning a chunk of the British Airways below-the-line business ...
it a clear winner. Mediaedge:cia won the Media Agency of the Year award, fighting off strong ... Production Company of the Year. BBDO saw off Wieden Kennedy and DDB to scoop the Advertising Network of the Year award. Carat took the Media Network of the Year gong for the second year running. Heinz won ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.