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Advertisers should be aware that familiarity is not a safe bet when it comes to grabbing the attention of consumers, writes John Hallward, global director of new product development for Ipsos ASI.
The IPA started the year by issuing a report warning advertising agencies their future is in jeopardy. The 2006 adspend figures certainly show a lot of agencies in decline. Digital poses a particular threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring...
.46 4,009,621 -5.02 32 British Airways 1,851,897 -1.15 7.28 25,450,967 -25.24 33 ... 812,944 229.45 1.20 67,819,110 21.35 96 British Gas 810,228 -58.57 3 ...
LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British
LONDON - Almost half of the TV programmes shown over Christmas will be repeats, rising to 80% for children's programming, according to research by the Liberal Democrats.
using 2006 to bed in the Persil and British Airways accounts, it exploded into 2007 with plans to boost ...
A glut of new business at both global and regional level, a deluge of awards and expansion throughout Asia made 2007 a year to remember for BBDO.
CIPR Pride Award winners in East Anglia include Jungle’s adventure park campaign and Norfolk County Council.
LONDON - Cineworld, the cinema chain, has agreed to enter into discussions with Carlton Screen Advertising, the cinema sales house owned by ITV, about renegotiating their sales contract.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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