to the needs of clients and, in many cases, in reaction to changing structures at media owners as TV companies...of work being produced by media agencies was praised by Campaign's Media Awards jury, with notable ...
return on greater investment within the flagship agency's (Ogilvy Advertising) creative department. Also ... advertising budgets compel agencies to offer integrated solutions. The group acknowledges that much remains ... the editors introduction How holding companies are measuring up Share of advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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