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SINGAPORE - United Overseas Bank (UOB) has awarded its digital account to Arc after a lengthy pitch
, and overcoming a rocky patch in August when the BNP s presence led advertisers to pull their display ads Over ... in February, news broke that rival pay-TV operator Sky had slashed the amount it pays to carry Virgin ... -followed by publishers and advertisers curious about a free alternative to the established men s magazines. Meanwhile ...
-to-business assets include Construction News, Drapers, Retail Week and the Cannes Advertising Festival. ...
. Meanwhile, the IAB has registered recorded online advertising spend for the first half of 2007 at 1.3bn ... . Our research has found that integrating digital advertising with direct mail campaigns can increase ...
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a
at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising...The advertisement, created by Euro RSCG London, promotes Lactofree as having the full taste ... . The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...
revolved around recurrent themes: reality TV, social networks and celebrities....? The ten ads that changed advertising Jordan s son Can Facebook be commercialised? What next ... s give them a website! The elephant in the room in advertising Has BBH started its descent ...
the estimated $60m US portion of the business. Carat was first awarded the account in the US two years ago ...
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...by WCRS Brylcreem returned to TV screens after a three-year break, with this clever ad featuring the winner of a MySpace competition. The 60-second TV spot, created by WCRS, began on MySpace through a ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising...display-ad business by offering a centralised system that gives advertisers and media agencies the ability ... identify them through their Internet Protocol (IP) address and allows companies to target advertising ... . There are many ways in which Google, post-merger, could push up prices for advertisers. BEUC added ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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