21 Dec 2007
| by Bill Britt
revolved around recurrent themes: reality TV, social networks and celebrities....? The ten ads that changed advertising Jordan s son Can Facebook be commercialised? What next ...
s give them a website! The elephant in the room in advertising Has BBH started its descent ...
19 Dec 2007
| by Nikki Sandison
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing...Rose, a 27-year-old designer, was selected by a panel of UK promotional marketing industry experts and business leaders, including The Apprentice winner Michelle Dewbury. The award was created and launched ...
for Fiction and the Brit Awards all using Clippykit bags as part of their promotions. David Lebond, BPMA ...
19 Dec 2007
| by Nikki Sandison
. The Advertising Standards Authority did not uphold the complaints because it considered that, although the image ...
league, and Kirsty Gallagher as the waitress. The advertising watchdog did not uphold the complaints ...
18 Dec 2007
| by Gail Kemp
of TV advertising seems to be reflecting the 21st-century obsession with celebrity. Famous faces ...
into Madame Tussauds. TV advertising is so expensive, you have to make every second count. Of course ...
of the marketing mix has to work together. The best-value TV advertising of the year, achieving high recall on a ...
18 Dec 2007
| by Bill Britt
of the Year are unlikely to win any creative awards, but they show that naff can be memorable....on TV during December 2006 to advertise their Winter Sale - making them the biggest advertiser ...
is the UK s leading monitor of the memorability of TV advertising. The weekly Adwatch system was established more than 20 years ago to monitor the saliency of television advertising. Because Marketing wanted ...
18 Dec 2007
| by Bill Britt
monitor of the memorability of TV advertising, and is based on survey conducted by TNS of 1,000 adults ...
the saliency of television advertising. Because Marketing wanted to avoid simply registering morning after ...
before the research takes place). Mediaedge:cia works out the TV ratings of all the commercials ...
18 Dec 2007
| by Daniel Farey-Jones
brand to stop the current advertising for its Pulsonic electric shavers....The lawsuit accuses Braun of false advertising, particularly the claims that the Pulsonic uses sonic power to generate microvibrations to expose and shave more hair and that nine out of 10 men say it is the best electric shaver they have ever tried. Braun is advertising the product in the UK using the first ...
14 Dec 2007
| by Nikki Sandison
The perfume concept was created by WCRS creative team Zac Ellis and Rich Littler, along with the name Rudolph and the bottle design. They also created the ad, together with TV producer Eileen Rafferty. A limited-edition run of the perfume has been produced, which is being sent out to anyone ...
13 Dec 2007
| by Staff
Campaign’s Advertiser of the Year has to meet some pretty tough criteria. This category is not just...new range of chilled quality soups inspired by the finest British produce and supported with a TV ...
This year, it was hard to find many advertisers that delivered all of these. Some had a ...
in advertising this year, and was rewarded with a strong agency partnership with McCann Erickson that delivered ...
13 Dec 2007
| by Staff
Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand...around 40 million on advertising over the year across a variety of TV, press and poster campaigns, O2 ...
Campaign was locked in hours of debate over this award. One thing was immediately obvious: Cadbury ...
clearer in 2008. But this category is not awarding next year s work. So the judges were bitterly divided ...
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