LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a
revolved around recurrent themes: reality TV, social networks and celebrities....? The ten ads that changed advertising Jordan s son Can Facebook be commercialised? What next ... s give them a website! The elephant in the room in advertising Has BBH started its descent ...
LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean
of TV advertising seems to be reflecting the 21st-century obsession with celebrity. Famous faces ... into Madame Tussauds. TV advertising is so expensive, you have to make every second count. Of course ... of the marketing mix has to work together. The best-value TV advertising of the year, achieving high recall on a ...
in control in a TV campaign directed by 'Desperate Housewives' and 'Sex in the City' producer Pam Thomas....DatingDirect aims to bring to life its Same game, new rules strapline in the TV ads, which break on January 1. The creative shows women being firmly in control, free-spirited and fun-loving. It is designed ... to support the TV campaign. Alistair Shrimpton, managing director of DatingDirect.com, said: The new TV ads ...
shark has scooped the November Anna for National Newspaper Advertising....by the Newspaper Marketing Agency and the winner of winners for this year will be announced at an annual awards ... are really looking forward to the annual awards in January and at this stage there are a number of agencies ...
Earlier this month the Korean electronics giant appointed Bartle Bogle Hegarty to handle its creative advertising account and WPP s Y R Network to handle global network distribution of ad campaigns. The appointment of Publicis Modem comes just seven months after the agency was created from the acquisition ...
director Clare Fuller. The best way of delighting those customers, she adds, is to redirect advertising ... on big advertising campaigns, she says. The survey findings are borne out by Weber Shandwick, which has ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ...
no advertising in 2007, the fur-lined boots became the third-most searched-for product in November. Lego led ... by pre-Christmas TV activity and a 14-week sponsorship deal with Jetix. Barbie placed surprisingly low ...
LONDON - Electronic Arts is launching a global search for missing Sims in its advertising campaign...An online teaser-trailer, using captured game footage, sets the scene with a deserted town and abandoned pets, revealing that the Sims have disappeared. The campaign includes TV, print, outdoor, banners and emails, to drive traffic to the website . The mystery unravels online and through TV and print ads ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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