to remove filtersWeb TV venture ramps up comms to beat Joost
13 Dec 2007 | by Clare O’Connor
New web TV channel t5m has brought in PR support as it attempts to take on market leader Joost.
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Maxell to sponsor European figure skating championships
13 Dec 2007 | by Jacquie Bowser
and organisers hope to achieve more than 450 hours of TV coverage across Europe s main channels, including EBU ...
Nokia promotes music phones
12 Dec 2007 | by Jemima Bokaie
LONDON - Nokia is launching its first advertising campaign through Wieden & Kennedy to promote its...of the opening of its flagship Regent Street store in January. Nokia awarded its global advertising account ... , online and radio advertising, will run until the end of January. Last month, Wieden Kennedy partnered ...
Agency of the Year 2007: Contact Centre Agency of the Year - Best of the rest
12 Dec 2007
. It used SMS to handle responses to press and TV advertising, delivering callers' mobile numbers to live ... agencies have made strong running for this year's Agency of the Year award. Close behind The Listening ... its account with British Gas, quadrupling outbound calls to existing and lapsed customers over ...
Agency of the Year 2007: Creative Agency of the Year - Best of the rest
12 Dec 2007
of the Year. The agency has produced some of the most sensational advertising this year for brands including...of the five pitches it took part in, scooping Nokia's global advertising brief and flagship stores account, as well as work for Save the Children. It was also awarded The Observer account by existing client ...
Apple to rethink £3.7m outdoor arrangements
12 Dec 2007 | by Nicola Clark
agency within a matter of weeks. Outdoor advertising is a core media channel for Apple, which has long ... . The brand's advertising and media accounts, held by TBWA\London and OMD respectively, are not affected by the review. This year has seen a substantial shift toward more extensive nationwide advertising campaigns ...
Profile: Making the connection - Niall O'Keefe, marketing director, PC World
12 Dec 2007 | by Jeremy Lee
showcasing its upscale products - poster ads feature Apple MacBooks, 48-inch Samsung TVs and Olympus digital ... TV, gaming, music and video, he is rolling out the next-generation store format, which includes a ...
Apple to rethink £3.7m outdoor arrangements
11 Dec 2007 | by Nicola Clark
buying agency within a matter of weeks. Outdoor advertising is a core media channel for Apple, which ... and video players. The brand s advertising and media accounts, held by TBWA\London and OMD respectively ... advertising campaigns by Apple, which has traditionally concentrated its marketing activity on key urban ...
Joint TV venture ‘Project Kangaroo’ to appoint soon
07 Dec 2007 | by Matt Cartmell
-demand TV market, will be appointing in-house staff and a PR agency in early 2008....that Freesat, the planned free satellite TV joint venture bet ween the BBC and ITV, is seeking an agency ...
Hotline: BT Vision set to trial free films
07 Dec 2007
BT's television service, BT Vision, is set to trial an offer of free films for viewers willing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
