to remove filtersCenter Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
that includes TV, cinema, direct mail and a major online push....movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...
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Elvis scoops Virgin Holidays £12m ad account
20 Dec 2007 | by Jacquie Bowser
Virgin began a review of the account, which includes above-the-line advertising and direct marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held the account since early 2004. The review follows a restructure of the marketing department earlier this year ...
First Choice focuses on families in 'Arms full' campaign
20 Dec 2007 | by Nikki Sandison
time together in its latest TV campaign, which breaks on Christmas Day....The arms full TV ad, created by Beattie McGuinness Bungay, concentrates on the range of emotions experienced by a father as his son runs into his arms, with the underlying message that being together is brilliant . The TV campaign will be supported by direct mail, online advertising and promotions. First ...
ASA bans Flybe ad for misleading prices
19 Dec 2007 | by Nikki Sandison
The advertising watchdog received a single complaint from a reader who said that he believed it was misleading because he was unable to book a flight to Malaga for the advertised price of 39.99. The ASA also challenged Flybe s failure to make sufficiently clear that the advertised prices were from prices ...
BMB snatches £16m Thomson from Krow
18 Dec 2007 | by Kunal Dutta
The appointment follows the merger of German travel group TUI, owner of Thomson, with UK rival First Choice Holidays earlier this year. It led to a new company call TUI travel. BMB holds the advertising account for First Choice. However, it was widely expected that Krow would be awarded the account ...
Thomas Cook tours with British & Irish Lions
17 Dec 2007 | by Ed Kemp
LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British
Royal Caribbean hires JWT and MindShare
13 Dec 2007 | by Darren Davidson
LONDON - The cruise company Royal Caribbean International has awarded its global advertising...The UK portion of the account, which is handled by a smaller agency called Positive Thinking, is unaffected by the appointment. Royal Caribbean is looking to expand its UK advertising and build a global brand. The agencies will develop work for two areas: the home ports, where the ships ...
IHG swoops for British Gas chief
12 Dec 2007
Bednall joins from British Gas, where she worked for six years, most recently as head of brand advertising and marketing services. The restructure, overseen by William Morris, IHG's senior vice-president of sales and marketing, EMEA, takes effect from 1 January 2008. Vice-president roles have been created ...
California drafts in stars for ads
12 Dec 2007
Arnold Schwarzenegger, film star and governor of California, is to feature in a TV ad campaign...The drive, funded by California Tourism, breaks on Boxing Day and also features Rob Lowe, star of The West Wing, and Ugly Betty's Vanessa Williams. The activity marks the first time California Tourism has run a TV campaign in the UK. The 30-second ad is part of a £2.4m investment by the state ...
Digital: Disney World airs ads on WeDigTV
12 Dec 2007
interactive TV network WeDigTV....Resorts allows us to bring the value and efficacy of TV2 advertising to a new industry sector.' ... The holiday destination will use the service to run TV ads, which have been adapted to contain additional footage and interactive elements. The work will run for one month to drive sales during the New ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
