Guardian Media Group and Apax land Emap B2B division
21 Dec 2007 | by Daniel Farey-Jones
-to-business assets include Construction News, Drapers, Retail Week and the Cannes Advertising Festival. ...
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Brand Republic's top stories of 2007
21 Dec 2007 | by Daniel Farey-Jones
, and overcoming a rocky patch in August when the BNP s presence led advertisers to pull their display ads Over ... in February, news broke that rival pay-TV operator Sky had slashed the amount it pays to carry Virgin ... -followed by publishers and advertisers curious about a free alternative to the established men s magazines. Meanwhile ...
Getting the best from budgets in belt-tightening 2008
21 Dec 2007
. Meanwhile, the IAB has registered recorded online advertising spend for the first half of 2007 at 1.3bn ... . Our research has found that integrating digital advertising with direct mail campaigns can increase ...
Weight Watchers hands £10m media account to OMD
21 Dec 2007 | by Daniel Farey-Jones
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a
Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising...The advertisement, created by Euro RSCG London, promotes Lactofree as having the full taste ... . The TV spot will be supported by a number of print ads in women s consumer titles, as well ... , said: This is the first time Lactofree has had TV exposure, so we have high expectations ...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
revolved around recurrent themes: reality TV, social networks and celebrities....? The ten ads that changed advertising Jordan s son Can Facebook be commercialised? What next ... s give them a website! The elephant in the room in advertising Has BBH started its descent ...
Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
the estimated $60m US portion of the business. Carat was first awarded the account in the US two years ago ...
Brand Republic's top ads and turkeys of the year 2007
21 Dec 2007 | by Nikki Sandison
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site...by WCRS Brylcreem returned to TV screens after a three-year break, with this clever ad featuring the winner of a MySpace competition. The 60-second TV spot, created by WCRS, began on MySpace through a ... This disturbing animated TV spot, featuring erotic animals, received a mixed response from Brand Republic readers ...
US regulator clears Google to acquire DoubleClick
21 Dec 2007 | by Jacquie Bowser
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising...display-ad business by offering a centralised system that gives advertisers and media agencies the ability ... identify them through their Internet Protocol (IP) address and allows companies to target advertising ... . There are many ways in which Google, post-merger, could push up prices for advertisers. BEUC added ...
Brightcove to handle online video for IAC
20 Dec 2007 | by Tristan O'Carroll
Under the terms of the deal, any IAC business will be able to use Brightcove s online TV platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising ... Television Networks, CBS Corporation, Discovery Communications and MTV Networks. In July, Brightcove opened ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
